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    Secure Your WordPress Website With These 8 Tips

    There is a number of actionable steps that you can take to protect your website against security vulnerabilities. Learn to secure WordPress website.

    Security of the WordPress Site is a very important topic for every website owner. In today’s time, There are around 50,000 phishing every week & Google is blacklisting around 10,000+ websites every day and the reason is malware. 

    In all open-source software, security is essential. And it is surprising but according to the leading online security experts, WordPress is the most hacked CMS platform. The main reason behind this is with the so many WordPress installations out there, some of which are quite poorly protected.

    But WordPress is one of the CMS Platform that has gotten better with age and has become the primary choice of marketers, bloggers, entrepreneurs who have something to sell online but don’t know where to begin.

    8 Valuable Tips to Secure WordPress Website

    There is a number of actionable steps that you can take to secure WordPress website against security vulnerabilities. WordPress is one of the most popular content management systems in the world, powering millions of websites. However, due to its popularity, WordPress sites can be targeted by hackers. Here are eight valuable tips to help you secure your WordPress website:

    1. Selection Of User Name.

    WordPress admin

    In the previous time, The default username is “admin”. And so it is very easy for the hacker to know this username. But thankfully, WordPress has since changed this and now it asks for the custom username at the time of installing WordPress. However, there are still some 1-click WordPress installers, set the default admin username to “admin”. if you notice this case you can also switch your web hosting. This is the first steps toward secure WordPress website that you must know.

    There are 3 methods you can use to change the username.

    • Update UserName from phpMyAdmin
    • Delete the old user and Create the new admin username.
    • Or you can use username changer plugin

    2. Install New Plugin Carefully

    We all know that Plugins are one of the best things about WordPress that sets it apart from other CMS platforms, but downloading any plugin without research is dangerous.

    The best way to avoid downloading problematic plugins is to simply do a little research before adding one to your own website. 

    Check reviews to see people’s experience with it and look at its update log to make sure it’s being actively cared for. To check the performance of a plugin, it’s also advisable to test new plugins on a staging site first.

    WordPress security

    3. Use Of The Secure Hosting Is Important

    Not all web hosting providers are responsible for the hacking of the site. Choose the right web hosting is important for the secure WordPress website. Simply do not go for the cheapest you can find. Firstly do your research, and make sure you use a well-established company with a good track-record for strong security standards. Paying extra is ok if you are getting hosting that ensures your website security.

    4. Limit Login Attempt

    It is very important to use Plugin that limits the number of failed login attempts from a single IP address. This allows you to specify how many retries will be allowed, and how long an IP will be locked out for after too many failed login attempts. WordPress Web Developer must take care of website security.

    WordPress

    5. Avoid Using Free Themes

    Avoid using free themes, especially if they aren’t built by a reputable developer it is better for the security of your website. The main reason behind this is that free themes can often contain things like base64 encoding, which may be used to insert spam links into your site, or other malicious code that can cause problems like redirecting of the site and can be anything. 

    You can use free themes that are developed by trusted theme companies, or those available on the official WordPress.org theme repository. And the same logic is applied with plugins.

    Note: Do not download the plugins from the untrustworthy source. And this is very important to secure WordPress website.

    6. Update All Things

    WordPress release a new version update, time to time. If you don’t keep your website updated with the latest version of WordPress, then you could be leaving your website open to attacks. Usually, hackers will target website that is using older versions of WordPress with known security issues, So it is advisable to keep an eye on your Dashboard notification area and don’t ignore those ‘Please update now’ messages.

    The same applies to plugins and themes. Make sure you update to the latest versions both as they are released. If you do these things and keep your site up-to-date than it is much less likely to get hacked.

    7. Move your Website to SSL/HTTPS

    It is important to enabling SSL (Secure Sockets Layer), after this, your website will use HTTPS instead of HTTP. This helps in encrypting the data transfer between your website and a user’s browser. And encryption makes it harder for a hacker to sniff around and steal information or hack the website.

    WordPress security

    8. Customize Login URL

    If you use the default login URL then it is easy for the hacker to access your website. If you don’t change the default login URL “wp-login.php” it will be easy for a hacker to try brute force and gain access to your login credentials. 

    So it is important to change the default URL and make a new URL that is hard to guess.  You can either install the iThemes Security plugin to automatically change your login URLs and can also change the URL manually. 

    Conclusion

    Secure WordPress website is one of the critical parts of a website. If you don’t maintain your WordPress security, hackers can easily attack your site. Maintaining your website security isn’t hard and can be done without spending a penny.

    Reasons Why You Should Own An eCommerce Website

    If you are looking for an easy and proven way to increase your business revenue than eCommerce is the best way. Nowadays selling and buying products or services is very easy because of the growing popularity of the Internet and technological advancement.

    If you are looking for an easy and proven way to increase your business revenue then eCommerce is the best way. Nowadays selling and buying products or services is very easy because of the growing popularity of the Internet and technological advancement. People are no longer limited to sitting at desktop computers in order to do research or send emails. For the growth of the business, it is important to consistently reach new customers and communicate effectively with existing ones. And for that, you should hire the Best eCommerce Website Development Company, that can build an outstanding eCommerce website design for you, that will help you in attracting visitors and converting them into a customer.

    Here are a few reasons, why every successful eCommerce seller should invest in their own website.

     

    brand

    1. Brand Popularity:

    Expand your product range and increase sales with intangible goods that can be sold in your online store. Customers search for various brands and product and share them if they like so this increase their popularity and also help customers to place orders for personalized items which makes it easy to provide all the necessary information to suit their requirements.

     

    generate leads through email

    2. Generate leads and Provide data for email marketing:

    E-mail marketing is useful for advertising purposes, sending offers, ads, etc and it is very tough to collect email addresses and other useful information during checkout in your store. But we can easily gather information online much more effectively as website visitors can do this on their own time. Email marketing is one of the best methods to increase new and repeat business by strategically and continuously re-engaging prospective customers. This opportunity doesn’t exist for businesses that are running only physical storefronts. E-mail addresses can be captured with various offers your website can provide.

     

    ecommerce website promotion

    3. Visibility of store promotion:

    Every store is always coming up with new deals and offers and is always looking for ways to spread the word about their newest deals.  Your eCommerce store is one of the ways to market your special promotions. Promotions help the business grow short-term with increased sales and as this includes sign-up so it has the long-term advantage also for business growth, you reach out to these people later for repeat business.

    Read More: difference between traditional commerce and e commerce

     

    global market

    4. Global Market:

    An eCommerce website will give you the opportunity to reach out and offer your products and services globally, regardless of the distance and time zone. This helps you in bringing business and increasing popularity globally.  eCommerce is a very popular way of marketing and serving globally. There are so many Website Development Companies in USA and across the globe which provide offshore development services.

     

    Convenience

    5. Convenience:

    People like what is more convenient to them and nowadays customers are appreciating the convenience of online shopping more and more. Shopping from physical stores is more time-consuming, so to save time and to get more options and variety on a single platform, people are now making purchases over the Internet during breaks at work, or whenever they are free. So having a perfect eCommerce Website development partner is more beneficial for business growth. An eCommerce website can help you in getting a wide global reach which is not possible through the traditional or physical stores.

    Read More: How Much Does It Take To Develop Hotel Booking Mobile App

    6. Increased Sales and Revenue

    An eCommerce website provides the potential for exponential sales growth. By establishing an online presence, you create additional sales channels that complement your physical store. With an effective online marketing strategy, you can attract new customers, drive traffic to your website, and convert visitors into paying customers. Additionally, an eCommerce platform allows you to upsell, cross-sell, and showcase related products, thus increasing the average order value and boosting your revenue.

    7. Cost-Effectiveness and Scalability

    Compared to setting up and maintaining a physical store, owning an eCommerce website is considerably more cost-effective. The expenses related to rent, utilities, staffing, and inventory management are significantly reduced. With automated inventory systems, streamlined order processing, and integrated payment gateways, you can efficiently manage your online business operations. Moreover, an eCommerce platform provides scalability, allowing you to expand your product offerings, target new markets, and grow your business without incurring substantial overhead costs.

    8. Data-driven Insights and Personalization

    An eCommerce website provides invaluable data-driven insights that can revolutionize your business strategies. By leveraging analytics tools, you can gain a deep understanding of your customers’ behavior, preferences, and purchase patterns. This knowledge empowers you to personalize marketing campaigns, tailor product recommendations, and offer a personalized shopping experience. Harnessing customer data enables you to optimize your website, identify trends, and make data-backed decisions, ultimately boosting customer engagement and driving sales.

    Conclusion:

    Owning an eCommerce website is no longer a luxury but a necessity for businesses in the digital era. The benefits of expanded market reach, increased sales and revenue, convenience for customers, cost-effectiveness, scalability, and data-driven insights are compelling reasons to embrace eCommerce. With the right approach, effective marketing strategies, and a user-friendly website, you can establish a thriving online presence, enhance customer satisfaction, and unlock new growth opportunities. Don’t wait any longer—leverage the power of eCommerce and take your business to new heights. Contact us for Custom eCommerce development.

    Difference Between E Commerce and M Commerce

    E commerce and M commerce have their own advantages and disadvantages, and businesses should choose the approach that best aligns

    With the rise in the latest technologies and new ways of doing business, nowadays no one is ready to wait in a long queue to buy just a single product. However, the traditional way of doing business is still working but every second people are using the latest ways of doing business i.e. electronic commerce (e commerce) and mobile commerce (m commerce).

    Businesses of different sizes are searching for the latest way of offering customers to purchase products that will benefit from mobile commerce, which provide a range of advantages to both businesses and purchasers. Both e commerce and m commerce have become increasingly important in recent years as more and more people have gained access to the internet and mobile devices. So what is m commerce and what is the difference between e commerce and m commerce ?

    What is E commerce ?

    e commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves conducting business transactions electronically, often through a website or mobile application, and using electronic payment systems to exchange money. e commerce has revolutionized the way businesses operate, making it easier for both consumers and businesses to purchase and sell products and services. With e commerce, businesses can reach a wider audience and sell products globally, while consumers can shop conveniently from anywhere with an internet connection.

    There are various types of e commerce, including business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). e commerce has also given rise to new business models, such as dropshipping, subscription services, and online marketplaces. 

    Pros of E commerce

    There are several advantages of e commerce, including:

    • Increased reach: e commerce allows businesses to reach a global audience and expand their customer base beyond their physical location. With e commerce, businesses can easily sell their products or services to customers anywhere in the world.
    • Reduced costs: e commerce eliminates the need for a physical storefront, which can significantly reduce operating costs. Businesses can save money on rent, utilities, and other expenses associated with maintaining a physical store.
    • Improved customer experience: e commerce provides customers with a convenient and personalized shopping experience. Customers can shop from the comfort of their own homes, and e commerce websites often offer personalized product recommendations based on their browsing history and purchase behavior.
    • Increased sales: e commerce allows businesses to sell their products or services 24/7, which can result in increased sales and revenue. e commerce websites can also be optimized for search engines, making it easier for potential customers to find and purchase products.
    • Better inventory management: e commerce allows businesses to easily manage their inventory levels and track sales in real-time. This can help businesses avoid overstocking or understocking products, which can result in lost sales or excess inventory costs.

    Cons of E commerce

    While e commerce offers numerous advantages, there are also some disadvantages that businesses should be aware of. These include:

    • Security concerns: e commerce transactions require customers to enter sensitive personal and financial information, which can be susceptible to hacking and identity theft. As such, businesses must implement strong security measures to protect their customers’ information.
    • Dependence on technology: e commerce relies heavily on technology, including website hosting, payment processing, and order fulfillment systems. Any technical issues or downtime can result in lost sales and damage to a business’s reputation.
    • Lack of personal touch: e commerce lacks the personal touch of in-person shopping experiences. Customers may be hesitant to purchase products without seeing or touching them in person, and may require more customer service support to make informed purchasing decisions.
    • Shipping and fulfillment challenges: e commerce requires businesses to handle shipping and order fulfillment, which can be challenging and expensive, particularly for small businesses. Shipping costs and delivery times can also impact customer satisfaction and loyalty.
    • Intense competition: e commerce has a low barrier to entry, which has resulted in intense competition among businesses. To be successful, businesses must differentiate themselves through competitive pricing, unique products, or superior customer service.

    Read About : Essential Features To Power Up Your eCommerce Website

    What is M commerce ?

    m commerce, short for mobile commerce, refers to the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. It involves conducting commercial transactions through mobile applications, mobile websites, and other mobile platforms.

    m commerce has become increasingly popular in recent years, as the use of mobile devices has grown exponentially. With m commerce, businesses can provide their customers with a seamless and convenient mobile shopping experience, allowing them to shop from anywhere and at any time.

    m commerce has also given rise to new business models, such as mobile payments, mobile wallets, and location-based marketing. It has transformed the way businesses operate, making it easier for them to reach their target audience and sell products and services directly through mobile devices.

    Pros of M commerce

    Some of the advantages of m commerce (mobile commerce) include:

    • Increased convenience: m commerce allows customers to shop from anywhere, anytime, using their mobile devices. This convenience can increase customer satisfaction and loyalty.
    • Personalization: m commerce allows businesses to gather data on their customers’ browsing and purchasing behavior, which can be used to personalize the shopping experience. Personalization can improve customer engagement and increase sales.
    • Enhanced user experience: m commerce applications are designed to provide a seamless and user-friendly shopping experience, optimized for mobile devices. This can improve customer satisfaction and increase the likelihood of repeat business.
    • Improved communication: m commerce allows businesses to communicate directly with their customers through push notifications, text messages, and in-app messaging. This can help businesses build stronger relationships with their customers and increase engagement.
    • Faster transactions: m commerce allows customers to make purchases quickly and easily, with one-click checkout and mobile payment options. This can reduce cart abandonment rates and increase sales.

    Cons of M commerce

    Some of the disadvantages of m commerce (mobile commerce) include:

    • Security concerns: Mobile devices are susceptible to security breaches and hacking, which can compromise sensitive customer information. Businesses must implement strong security measures to protect their customers’ data.
    • Dependence on technology: m commerce relies heavily on technology, including mobile devices, networks, and mobile applications. Any technical issues or downtime can result in lost sales and damage to a business’s reputation.
    • Compatibility issues: m commerce applications may not be compatible with all mobile devices or operating systems, which can limit the potential customer base.
    • Limited screen size: Mobile devices have smaller screens compared to desktop or laptop computers, which can make it challenging to display complex or detailed product information.
    • User behavior and attention span: Mobile users have shorter attention spans and may not have the patience to complete a lengthy checkout process. Businesses must optimize their mobile applications and checkout processes to be simple and efficient.

    Key Differences Between e commerce and m commerce

    E commerce and m commerce are two distinct forms of commerce that have become increasingly important for businesses as technology continues to evolve. Although there are similarities between E commerce and M commerce, there are also several key differences that businesses must consider when deciding which approach to take. Here are some of the key differences between e commerce and m commerce:

    Category  E Commerce  M Commerce 
    Device E commerce is typically conducted on desktop or laptop computers,  E commerce websites are designed for larger screens and mouse clicks. M commerce is conducted on mobile devices, such as smartphones or tablets, it is designed to be optimized for smaller screens and touch interfaces
    User experience E commerce websites are typically designed to be more informative and detailed, providing users with a wealth of information about products and services.  M commerce is designed to be more streamlined and simplified, with a focus on providing users with a fast and efficient shopping experience.
    Accessibility E commerce websites can be accessed from any device with an internet connection, so that E commerce websites are accessible from anywhere M commerce applications are typically downloaded onto mobile devices, so that M commerce applications are only accessible on mobile devices.
    Security E commerce transactions can be susceptible to hacking and identity theft M commerce transactions are susceptible to mobile device security breaches
    Marketing strategies E commerce websites can be optimized for search engines M commerce applications typically require different forms of promotion, such as social media advertising or push notifications.
    Functionality E commerce websites typically offer more functionality than M commerce applications, such as advanced search and filtering options, as well as the ability to browse and compare multiple products at once. M commerce applications are typically designed for quick and easy transactions, with minimal browsing and filtering options.
    Mobility E commerce stands for electronic commerce, wherein shopping is done over the internet. Usually, ecommerce activities are conducted with the help of desktop computers and laptops, so users have to look for a place to do their transactions. M commerce implies the use of mobile devices. So people can do their business transactions anywhere they go as long as they can access the internet on their smartphones and can perform transactions with just a few taps on the screen. Instead of using a plastic card to make purchases, with mobile wallets like Apple Pay and Android Pay users can pay with their smartphones, tablets, and smartwatches.
    Location tracking The location tracking capabilities of ecommerce are limited due to the non-portability of devices. Mcommerce apps, though, can track and identify user locations with the help of GPS technology, Wi-Fi, and so on. As a result, mcommerce apps can provide location-specific content and personalized recommendations. 

    Which is better E commerce and M commerce

    There is no definitive answer to which is better between E commerce and M commerce, as it depends on the specific needs and goals of a business. Both E commerce and M commerce have their own advantages and disadvantages, and businesses should choose the approach that best aligns with their target audience and marketing strategy.

    E commerce is more suited for businesses that have a larger product catalog with more detailed product information, as it is designed to provide a more informative and content-rich user experience. It is also ideal for businesses that want to reach customers across different devices and platforms.

    M commerce, on the other hand, is ideal for businesses that want to provide a simple and streamlined user experience for customers who are using mobile devices. It is particularly well-suited for businesses that want to target younger audiences who use mobile devices more frequently and for longer periods of time.

    Ultimately, the decision between E commerce and M commerce will depend on a variety of factors, including the size and scope of a business, the target audience, and the overall marketing strategy. Many businesses choose to use both approaches to reach customers across different platforms and devices, maximizing their reach and potential for sales.

    ecommerce solution

    Conclusion 

    E commerce and M commerce are two distinct forms of commerce that use different platforms and technologies to reach customers. While E commerce is conducted on desktop and laptop computers, M commerce is conducted on mobile devices, such as smartphones and tablets. Both E commerce and M commerce require different marketing strategies, with E commerce websites being optimized for search engines, while M commerce applications require different forms of promotion, such as social media advertising or push notification

     

    8 Tips To Improve Landing Page Conversion Rate

    Landing pages are important marketing channels that can benefit any type of business. In marketing, the main focus is placed on campaigns and engaging customers. What happens when a person clicks through a link is also very important. If bounce rates and conversions rates of your websites are not very high, then it is time to re-evaluate your landing pages.

    Landing page conversion rate refers to the percentage of visitors who take a desired action on a particular landing page. The desired action could be anything from filling out a form, making a purchase, or subscribing to a service. To calculate the conversion rate, divide the number of visitors who took the desired action by the total number of visitors to the landing page and multiply by 100. For example, if a landing page receives 1000 visitors and 100 of them fill out a form, the conversion rate would be 10%.

    Conversion rates are important because they help you measure the effectiveness of your landing page and the overall success of your marketing campaign. Higher conversion rates mean that more of your visitors are taking the desired action, which can lead to increased revenue and a better return on investment. To improve your landing page conversion rate, you should focus on optimizing the page for the desired action, using clear and compelling copy and visuals, and ensuring a seamless user experience. You can also conduct A/B testing to determine which variations of your landing page lead to higher conversion rates.

    What is a Landing page?

    A landing page is a web page that is specifically designed to receive traffic from a marketing or advertising campaign, with the goal of converting visitors into leads or customers. Unlike a website’s home page or other pages, a landing page is created with a specific purpose and usually has a focused message and a clear call to action. It typically contains concise and targeted information that is relevant to the campaign or promotion that the visitor clicked on.

    Landing pages are commonly used in digital marketing campaigns, such as pay-per-click (PPC) advertising, email marketing, and social media marketing. The page often contains a lead capture form, where visitors can provide their contact information in exchange for a lead magnet or to receive more information. A well-designed landing page can help increase conversion rates, by guiding visitors toward a specific action and reducing distractions that may divert them away from the desired action. Additionally, landing pages can provide valuable insights into the effectiveness of a marketing campaign, by allowing marketers to track visitor behavior and measure the success of their efforts.

    How is Landing Page Conversion Rate Calculated?

    To calculate the landing page conversion rate, you need to divide the number of visitors who completed the desired action on the landing page by the total number of visitors to the landing page, and then multiply the result by 100 to get a percentage.

    For example, let’s say that 500 visitors arrived at your landing page, and out of those, 50 filled out the form to download your e-book. The landing page conversion rate, in this case, would be:

    (50/500) x 100 = 10%

    This means that 10% of the visitors who arrived at your landing page completed the desired action (in this case, filling out the form to download your e-book).

    Landing page conversion rates can vary depending on the offer, the quality of the landing page, the source of traffic, and other factors. Therefore, it’s important to monitor your landing page conversion rate regularly and to make improvements to your landing page to maximize its effectiveness. A higher landing page conversion rate can help increase your return on investment (ROI) from your marketing campaigns.

    What’s a Good Landing Page Conversion Rate?

    There is no fixed or universal benchmark for a good landing page conversion rate, as it can vary based on different factors such as the industry, the offer, the target audience, and the traffic source. In general, a good conversion rate for a landing page depends on the specific goals of the campaign and the current industry standards.

    According to a study by Unbounce, the median landing page conversion rate across industries is around 9.7%. However, this can vary widely depending on the industry and the offer. For example, landing pages for e-commerce websites may have a lower conversion rate compared to landing pages for B2B software solutions.

    Tips to Improve Landing Page Conversion Rates

    When we discuss improvement of landing page conversion rate, one has to go through several tests or we can say that follow several factors that affect the conversion rate of the landing page. Here are some tips to improve your landing page conversion rates:

    Perfect landing page

    Determine Your Goal

    Determining your goal is the first step in creating a successful landing page. The goal of your landing page should be specific, measurable, achievable, relevant, and time-bound (SMART).  Clearly define the goals for your landing page, such as generating leads, increasing sales, or promoting a specific offer. This will help you create a focused and targeted landing page that is optimized to achieve those goals.

    Improve your page load speed

    Improving your landing page load speed is an important factor in improving your landing page conversion rates. A slow-loading page can frustrate visitors and cause them to abandon your page, which can result in lost leads or sales. To improve your landing page load speed you need to optimize images of your page by using image compression tools. This will help you to lead images very quickly. You can also remove unnecessary scripts from your page.

    Use a Straightforward Design

    Design a layout that is clean, easy to navigate, and visually appealing. Use colors, fonts, and imagery that reflect your brand and help guide the user’s attention towards the call-to-action. By using a straightforward design, you can create a landing page that is easy to understand and navigate, which can help to improve your conversion rates. Remember to test different designs to see which one works best for your target audience and continuously optimize your page based on your data.

    Landing Pages & Other Pages Must Be Mobile-Friendly

    If your site isn’t mobile-friendly already, then you should make sure at least your landing pages are. Landing pages should be responsive, which means they must be compatible with any device or screen size if you want to maximize conversions. People nowadays using mobile devices for searching, so it is a good bet that a decent junk of traffic will come from mobile users. You must Hire Web Designers from the best company who have great knowledge of Web Designing.

    Landing page design tips for user engagement

    Campaign Goals and Landing Page Goals Are The Same

    A good landing page has a fixed or specific purpose. The designing, content, and copy of the page will help achieve that purpose. Campaigns also have goals that are used to drive hight traffic to your site. If people land on your page expecting one thing but then get another then they will leave the pages and the chance they will bounce increases greatly.

    How to design converting landing page

    Include Social Proof

    Social proof is one of the most powerful ways to create trust with all potential customers. Google My Business, service reviews, product reviews, and testimonials can all be used to strengthen the message on a landing page. We Just have to make sure they are relatable to the goal of the page. This is important Landing Page Tips For More Conversion. Including social proof on your landing page can help to build trust and credibility with your visitors, which can increase the likelihood of converting them into leads or customers. 

    Take the Time To Test

    Always test your call-to-action (CTA) button. The importance of this cannot be stressed enough. Why put forth all that marketing effort to get visitors on your site only to give them a limp handshake a weak sales pitch? Instead, test your landing pages to find what resonates the best with your target audience that will help to maximize conversions.

    Regularly Update Landing Pages 

    Regularly updating your landing pages can help to improve their effectiveness and keep them relevant to your target audience. You should always Update Landing Pages of your site this makes the look and feel of the website as new and current. People usually do not keep a connection with sites that are outdated. Keeping copy fresh or updating images and colors show that your site is up to date and it definitely helps to improve landing page conversion rate.  

    Conclusion

    Even the best-designed campaigns can fail to give good results if the landing pages aren’t properly doing their job and funneling potential customers towards conversions. That is why you need to make sure your site is using these Landing Page Tips for More Conversions.

    Landing pages are a great way to connect with your audience or users on the internet and drive conversions, and with tips to improve landing page conversion rate you will surely get ideas.

     

    Common eCommerce Mistakes To Avoid

    In today’s time when the economy is growing fast, it is a must for every business to keep up with the times. E-commerce has grown and gained so much popularity over the years and It may be because of the convenience it offers or how reasonable it has proven to be.

    In today’s time when the economy is growing fast, it is a must for every business to keep up with the times. E-commerce has grown and gained so much popularity over the years and It may be because of the convenience it offers or how reasonable it has proven to be. Starting a brand new e-commerce business can be the biggest challenge in today’s world. The market in digital places is growing day by day, giving new challenges to sellers to optimize every element of their marketing practices. In such a challenging situation a small mistake can cause big loss to your business. Also, these issues can come up at any point in the customer experience, so it isn’t always easy to determine what’s going wrong. You must know what are the common eCommerce Mistakes you must avoid.

    eCommerce Mistakes to Avoid

    Running an e-commerce business feels like climbing a mountain with multiple hurdles. Sometimes you cross all the obstacles very easily but sometimes obstacles become the reason for your failure. Similarly, mistakes in e-commerce can lead to a big fall for your business. So it is very important to find out what are those mistakes you may face will entering into e-commerce business. As an eCommerce business, there are certain mistakes you should avoid to maximize your chances of success. Here are some common eCommerce mistakes to avoid:

    Poor understanding of the target audience

    Before selling your product and services to someone you must find out what kind of services you are selling and to whom. Without doing proper customer research it is not possible to create campaigns that are relevant to the need and pain points of your target audience. You must know who are your buyers. The better you know about your buyers, the easier it will be to reach to them. Initially build a customer persona that reflects common characteristics of your target audience including different factors like age, gender, income, and organizational role.

    It is also recommended to leverage surveys, polls, and other forms to gather feedback directly from visitors and subscribers. Sometimes social media platforms help to make it easy how your brand is coming to the top. Positive interactions of public with customers will give you profit and help you in getting more social media engagement.

    Choosing the wrong e-commerce platform

    A business platform is counted as one of the most important parts of business development. You must check which e-commerce platform you are using to sell your products and services that will affect your marketing and sales practices. Basically, there are two e-commerce platforms WooCommerce and Shopify used more effectively for smaller businesses and in the case of a larger organization BigCommerce and Magento is the best choice to give your organization a positive result.

    User-Friendly Domain

    If Your domain name is difficult or confusing and also has bad-quality pronunciation than this may frustrate your clients or visitors. It is very important to have user-friendly as well as a simple domain name. Here are a few things to keep in mind when it comes to user-friendly domains to avoid ecommerce mistakes are:

      • Active customer support system.
      • Easy-to-access home page.
      • Precise product descriptions.
      • Time-saving navigation and checkouts.
      • Good-quality pictures.
      • Clear text to picture ratios.

    Product Description

    Poor product descriptions are another common eCommerce mistake that businesses should avoid. A product description is the primary way that customers learn about a product and make purchasing decisions. Here are some reasons why good product descriptions are important for eCommerce businesses:

    • Provides information: A good product description should provide all the necessary information about a product, such as its features, specifications, and uses.
    • Shows value: A well-written product description can demonstrate the value of the product, helping customers understand why it’s worth buying.
    • Builds trust: A detailed product description can build trust with customers by showing that the business is transparent and invested in providing accurate and helpful information.
    • Improves SEO: Including relevant keywords in product descriptions can improve the search engine rankings of the product page, helping it to be found by potential customers.

     

    Read More : difference between e commerce and traditional commerce

    Image Quality

    For a good online eCommerce business, It is very important to use High Definition (HD) images with exceptional clarity because this helps in a driving force for any eCommerce website. And if you use Pixelated images of products then this will give a negative impact on your brand.

    If you want visitors to attract to your website, you will need to implement additional features like the magnifying image feature on your product page, this will give the option to customers to enlarge the image and have a glimpse of tinier details with relative ease.

    image quality

    Web Page Design

    Poor website design is one of the most common eCommerce mistakes that businesses make. A poorly designed website can be a major turn-off for potential customers, leading to high bounce rates and low conversion rates. Here are some of the most important aspects of good website design:

    1. Clear navigation: Your website should have clear and easy-to-use navigation that allows users to quickly find what they’re looking for.
    2. Consistent branding: Your website should be consistent with your brand’s visual identity, including your logo, color scheme, and typography.
    3. Fast loading times: Your website should load quickly, as slow loading times can frustrate users and lead to high bounce rates.
    4. Mobile responsiveness: Your website should be optimized for mobile devices, as more and more users are shopping on their phones and tablets.
    5. High-quality images and graphics: Your website should have high-quality images and graphics that showcase your products and brand.
    6. User-friendly layout: Your website should have a clear and user-friendly layout that makes it easy for users to navigate and find what they’re looking for.
    7. Accessible design: Your website should be designed with accessibility in mind, including features such as alt text for images and video captions.

    Loading Speed Of Page

    People nowadays are very busy which is why they use eCommerce stores for buying items. If your website is taking too long to load then visitors or customers will get irritated they will your site. The ideal average time for any website to load a page should not be more than 2 seconds. If the website is taking more time then this is a waste. So you need to be very careful about your website’s performance.

    There are a lot of factors determine that may be responsible for the slow loading of the page and the performance of your website, such as internet speed, cache components, content on the page, hosting services, etc. Of all these factors, the major factor is web design – which requires a lot of rework if it is not designed to keep the page speed on mind. So you should take care of the loading speed of pages.

    Not Prioritizing Sales Over Brand

    At the point when you run an E-commerce site, you are answerable for the manner in which you present your items to the visitors or customers. You may think about the feel and designs on your own. At the end of the day, the manner in which your brand the goods ought to be your thoughts joined with the manner in which your crowd needs to see it. This won’t just make items more likable and famous but will also build your business, which relies upon branding to a great extent. Ignoring your consumers’ choices or preferences might end up being very harmful to the sales of your company.

    ecommerce development

    Bad SEO

    Mistakes made while doing SEO of eCommerce site are prevalent. To build potential leads and brand awareness, you should take significant efforts to extend your online business universally. Similarly, it is a huge challenge to extend the eCommerce site globally.

    Through effective channeling of your business strategies to global destinations, you will have to implement the concept of SEO. This on-page (and off-page) optimization lets your eCommerce store or website become top in the search engine of not only your location but also globally. One of the regular SEO eCommerce mistakes is not effectively implementing the different SEO methods.

    Lack of customer reviews:

    Lack of customer reviews is another common eCommerce mistake that businesses make. Customer reviews are an important part of the online shopping experience, as they provide valuable feedback to both the business and potential customers. Here are some reasons why customer reviews are important for eCommerce businesses:

    • Builds trust: Customer reviews help build trust with potential customers by providing social proof that others have purchased and are satisfied with the product.
    • Improves SEO: Customer reviews can improve your search engine rankings by providing fresh and relevant content on your website.
    • Provides valuable feedback: Customer reviews provide valuable feedback to the business about what customers like and dislike about the product, which can help improve the product and overall customer experience.
    • Increases sales: Positive customer reviews can lead to increased sales, as potential customers are more likely to purchase a product that has been positively reviewed by others.

    Move With Trends

    AI-powered personalization, chatbots, visual search, and voice search are some of the top AI trends being used in e-commerce websites. Personalization helps provide a tailored shopping experience by analyzing customer behavior and purchasing history. Chatbots assist customers with real-time support, such as answering queries and processing orders. Visual search allows customers to search for products using images, while voice search enables users to perform search queries by speaking to the website. By leveraging these AI technologies, e-commerce businesses can provide a more seamless and convenient shopping experience for their customers.

    Conclusion

    There are several common eCommerce mistakes that businesses should avoid to ensure the success of their online stores. Poor website design, lack of mobile optimization, poor product descriptions, inadequate customer service, complicated checkout processes, and ignoring analytics are just a few examples of mistakes that can negatively impact the user experience and ultimately hurt sales. On the other hand, prioritizing good website design, mobile optimization, customer reviews, and user-friendly checkout processes can lead to increased customer trust, improved SEO, and higher sales. By avoiding these common eCommerce mistakes and focusing on providing the best possible customer experience, businesses can thrive in the competitive world of online shopping.

     

    Comparing Onshore and Offshore Companies: What Sets Them Apart

    Both onshore and offshore are best according to business in their own way. We are discussing in this article both the items in detail.

    Onshore and Offshore are the two most common terms we have heard nowadays, but there is a lot of confusion between onshore and offshore companies. Onshore and offshore models are most known by almost all businesses worldwide since both models of the companies are growing and gaining popularity in the business world.

    What is Onshore and Offshore

    Offshore companies are mostly known for cost-cutting without transferring control to an external third party. In the other case, the onshore model of companies rebukes all the activities of offshore companies and relocates them to their original location. Both the terms are best according to business in their own way. We are discussing in the below article both the items in detail. Let us start.

    What are Onshore Companies?

    Onshore companies are companies that are incorporated and registered in the same country where they conduct their business operations. In other words, they are businesses that are headquartered and operate within the borders of their home country.

    Onshore development companies are subject to the laws, regulations, and tax regimes of the country in which they are incorporated. They may also benefit from certain advantages offered by the country’s legal and financial systems, such as access to local markets, infrastructure, and funding sources.

    Onshore companies are distinguished from offshore companies, which are incorporated and registered in countries other than the ones where they conduct their business operations. Offshore companies may be established in countries that offer favorable tax laws, relaxed regulatory requirements, or greater privacy and confidentiality for the company’s owners and investors.

    Advantages of Onshore Companies

    • Access to local markets: Onshore companies can benefit from their proximity to local markets, making it easier to understand the needs and preferences of customers and to respond to changes in the market.
    • Access to funding sources: Onshore companies can benefit from access to local financing and funding sources, such as banks and other financial institutions, which can help them to secure capital and manage cash flow.
    • Protection under local laws and regulations: Onshore companies are subject to the laws and regulations of the country in which they are incorporated, which can provide them with legal protection and help to ensure compliance with local business requirements.
    • Familiarity with the local business environment: Onshore companies can benefit from their familiarity with the local business environment, which can help them to establish relationships with suppliers, customers, and other stakeholders.
    • Greater control over operations: Onshore companies can have greater control over their operations, including manufacturing processes, supply chains, and other business processes, which can help to ensure quality and efficiency.
    • Positive image and reputation: Onshore companies can enjoy a positive image and reputation among customers, investors, and other stakeholders, who may prefer to do business with companies that are based locally and have a strong connection to the community.

    Disadvantages of Onshore Companies

    • Higher costs: Onshore companies may face higher costs, such as labor and infrastructure costs, which can make it more difficult to compete on price with businesses located in other countries.
    • Greater regulatory burden: Onshore companies are subject to local laws and regulations, which can create a greater administrative burden and compliance costs compared to offshore companies located in countries with less strict regulations.
    • Limited access to tax benefits: Onshore companies may have limited access to tax benefits and incentives that are available to businesses located in certain tax-friendly jurisdictions, such as offshore tax havens.
    • Exposure to economic fluctuations: Onshore companies are more exposed to economic fluctuations and political risks that are specific to their home country, such as changes in interest rates, inflation, and government policies.
    • Limited international reach: Onshore companies may have limited international reach compared to offshore companies, which can make it more difficult to expand into global markets.
    • Higher risk of legal disputes: Onshore companies may face a higher risk of legal disputes with customers, suppliers, and other stakeholders due to the complexity of local laws and regulations.

    What are Offshore Companies?

    Offshore companies are companies that are incorporated and registered in countries or jurisdictions other than the ones where they conduct their business operations or generate income. These countries or jurisdictions are commonly referred to as “tax havens” or “offshore financial centers” because they offer various tax and financial benefits to foreign investors and businesses.

    Offshore development companies may be established in countries that offer favorable tax laws, relaxed regulatory requirements, greater privacy and confidentiality for the company’s owners and investors, and access to international markets. These companies may conduct business activities such as banking, insurance, investment management, trading, and holding of assets and intellectual property rights.

    While offshore companies can provide certain benefits to businesses and investors, they have also been associated with controversial practices such as tax avoidance, money laundering, and corruption. Some jurisdictions have come under scrutiny for their lack of transparency and regulatory oversight, which has raised concerns about their potential use for illicit purposes.

    It is important to note that not all offshore companies engage in illegal activities, and some legitimate reasons for establishing an offshore company may include access to international markets, asset protection, and diversification of investments. However, it is crucial for companies and investors to conduct due diligence and comply with applicable laws and regulations to avoid potential legal and reputational risks.

    Advantages of Offshore Companies

    • Tax benefits: Offshore companies may benefit from tax-friendly jurisdictions that offer low or zero corporate tax rates, favorable tax treaties, and other tax incentives. This can result in significant cost savings for businesses and investors.
    • Asset protection: Offshore companies may provide a layer of protection for assets and intellectual property, as they may be subject to different legal and regulatory frameworks that can offer greater protection against legal disputes, bankruptcy, and expropriation.
    • Confidentiality: Offshore companies may offer greater privacy and confidentiality for the company’s owners and investors, as they may not be required to disclose their identities or financial information to the public or local authorities.
    • Access to international markets: Offshore companies may benefit from access to international markets and investment opportunities, which can help to diversify their portfolios and reduce their exposure to risks in their home countries.
    • Flexibility: Offshore companies may offer greater flexibility in terms of company structure, ownership, and management, which can help businesses and investors to customize their operations to meet their specific needs and objectives.
    • Cost-effectiveness: Offshore companies may offer cost-effective solutions for businesses and investors, as they can benefit from lower operating costs, reduced bureaucracy, and streamlined procedures.

    Disadvantages of Offshore Companies

    • Reputational risks: Offshore companies may be associated with negative connotations such as tax evasion, money laundering, and corruption. This can harm the company’s reputation and lead to loss of business and legal consequences.
    • Regulatory compliance: Offshore companies may be subject to complex and evolving regulatory requirements, which can create administrative burdens and compliance costs. Failure to comply with these requirements can result in fines and other penalties.
    • Lack of transparency: Offshore companies may operate in jurisdictions with limited transparency and disclosure requirements, which can make it difficult for stakeholders to assess the company’s financial performance and risks.
    • Limited access to funding: Offshore companies may face challenges in accessing funding from domestic financial institutions, as well as higher borrowing costs due to their perceived higher risks.
    • Increased administrative costs: Offshore companies may face increased administrative costs such as legal fees, accounting, and audit fees, as well as fees associated with maintaining offshore accounts and complying with local regulations.
    • Currency risks: Offshore companies may face currency risks due to fluctuations in exchange rates, which can impact their financial performance and liquidity.

    Read More: Tips to Hire Offshore Developer

    Difference Between Onshore and Offshore Companies

    Onshore companies and offshore companies differ in several ways, including:

    • Legal and regulatory framework: Onshore companies operate within the legal and regulatory framework of the country where they are incorporated and conduct their business activities. Offshore companies, on the other hand, operate within the legal and regulatory framework of the offshore jurisdiction where they are registered and may be subject to different laws and regulations.
    • Taxation: Onshore companies are subject to the tax laws of the country where they operate and may be required to pay corporate income tax, value-added tax (VAT), and other taxes. Offshore companies, on the other hand, may benefit from lower or zero tax rates in the offshore jurisdiction where they are registered.
    • Asset protection: Offshore companies may offer greater asset protection than onshore companies, as they may be subject to different legal and regulatory frameworks that can provide greater protection against legal disputes, bankruptcy, and expropriation.
    • Confidentiality: Offshore companies may offer greater privacy and confidentiality for the company’s owners and investors, as they may not be required to disclose their identities or financial information to the public or local authorities.
    • Reputation: Onshore companies may enjoy a more favorable reputation than offshore companies, as offshore companies are often associated with negative connotations such as tax evasion and money laundering.
    • Regulatory compliance: Offshore companies may face complex and evolving regulatory requirements, which can create administrative burdens and compliance costs. Onshore companies may face regulatory requirements, but they are usually more familiar with the regulatory framework and compliance requirements of the country where they operate.
    • Access to funding: Onshore companies may have greater access to funding from domestic financial institutions, while offshore companies may face challenges in accessing funding from domestic sources.

    Onshore and offshore companies differ in terms of their legal and regulatory framework, taxation, asset protection, confidentiality, reputation, regulatory compliance, and access to funding. It is important for companies to weigh the advantages and disadvantages of each option and consider their specific needs and objectives before deciding whether to establish an onshore or offshore company.

    Conclusion

    Finally, onshore and offshore companies differ in their location, tax regime, regulatory requirements, and privacy and confidentiality. Onshore companies are located in the same jurisdiction where they conduct their business operations, are subject to local tax laws and regulations, and may face stricter regulatory requirements and disclosure obligations. Offshore companies, on the other hand, are located in foreign jurisdictions that offer tax and financial incentives, may benefit from relaxed regulatory requirements, and may provide greater privacy and confidentiality for their owners and investors. While both onshore and offshore companies have their advantages and disadvantages, businesses and investors should carefully consider their goals and needs before choosing between the two options. It is also essential to ensure compliance with applicable laws and regulations and to avoid engaging in illegal or unethical practices.

    Mobile App Onboarding – Best Practices to Follow in 2023

    Effective mobile app onboarding can increase user retention, engagement, and satisfaction, and ultimately lead to the success of the app.

    So many times, users install and uninstall an application due to difficulties they face while using that particular app. Well, we can say in many cases the response is almost three in ten times. According to some research, it is found that around 25% of the app users uninstall a new application after the first time because they feel it is too difficult to work on it or we can say a user wants mobile app onboarding for the first time. A bad user experience not only takes your users away but brings negative reviews too. If the application you are launching to the market has a complex interface, you are definitely going to face pure loss.

    The mobile app development company should focus on developing apps that are easy to use and have a user-friendly interface. Don’t know the right way to do so let’s have a look. 

    What is Mobile App Onboarding?

    Mobile app onboarding is the process of introducing users to a mobile application and helping them become familiar with its features and functionality. It is the first experience a user has with an app after downloading and installing it on their device. The purpose of mobile app onboarding is to provide users with a smooth and easy-to-understand introduction to the app, so they can quickly start using it and understand its value. This is important because a poor onboarding experience can lead to frustration and confusion, which can result in users abandoning the app and seeking alternatives.

    Mobile app onboarding typically includes several elements, such as a welcome screen, a tutorial, tips or hints, and prompts to complete specific actions or tasks. The onboarding process should be engaging, interactive, and personalized to the user’s needs and preferences, to ensure that they are motivated to continue using the app. Effective mobile app onboarding can increase user retention, engagement, and satisfaction, and ultimately lead to the success of the app.

    Best Practices for Mobile App Onboarding

     1) Prioritize Your Value Proposition 

    You should identify the key value propositions of your app and communicate them clearly to users during the onboarding process. This will help users understand how your app can benefit them and encourage them to engage with it. You must know who your target audience is and what their needs and pain points are.

    You also need to Identify the features of your app that provide the most value to users. Use clear and concise messaging to communicate your value proposition to users. Consider which value propositions are most important to users and prioritize your messaging accordingly. By prioritizing your value proposition, you can ensure that users understand the key benefits of your app and are more likely to engage with it over the long term.

    2) Do Not Ask Details 

    During mobile app onboarding, it is best to avoid asking for unnecessary details that could discourage users from continuing to use the app. Asking for too much personal information right at the beginning can create a barrier to entry, especially if users don’t see the immediate value of sharing that information.

    If it is necessary to collect personal information, it’s best to do it gradually and in a way that doesn’t interrupt the user experience. By limiting the amount of personal information you ask for during onboarding, you can create a smoother and more welcoming user experience that encourages users to continue exploring the app.

    3) Concise and Simple Signup Process 

    When it comes to mobile app onboarding, a concise and simple signup process is critical for ensuring that users do not abandon the app before ever getting to use it.   Only ask for the essential information you need to get users started. Long forms with too many fields can be overwhelming and deter users from completing the signup process.  

    If possible, allow users to sign up or log in using their social media accounts. Make it easy for users to understand what they need to do next. Consider offering alternative signup methods, such as email or phone number, for users who prefer not to use social logins. Use analytics tools to track user behavior and identify areas where users are dropping off during the signup process. Use this data to optimize the process and make it even more user-friendly.

    4) Requests for Permission 

    Requests for permission are an important aspect of mobile app onboarding because they help build trust with users and ensure that the app can function properly. However, it’s important to be mindful of how and when you request permission from users.

    Avoid requesting permission that is not required for the app to function properly. Provide clear and concise explanations for why permission is being requested. Provide users with an easy way to decline permission requests or revoke permission later on. Timing is important when it comes to requesting permission. Avoid asking for permission during initial onboarding screens, as this can be overwhelming for users. Whenever possible, use the system prompts provided by the platform (iOS, Android, etc.) to request permission

    5) Preview App before Installing

    Allowing users to preview an app before they install it can help to increase user trust and reduce the risk of users uninstalling the app after they install it. Creating a demo video showcasing the key features of the app can be an effective way to provide a sneak peek to users. 

    Providing high-quality screenshots of the app’s interface and key features can also give users an idea of what the app offers. Displaying ratings and reviews from other users in the app store can also help to build trust with potential users. Encourage satisfied users to leave positive ratings and reviews to help boost the app’s visibility and credibility.

    6) Visual Hints for Guidance 

    Visual hints can be an effective way to guide users through the onboarding process in a mobile app. Visual cues should be simple and easy to understand. Use icons, arrows, or other clear visual elements to indicate what users need to do next. Use visual hints to draw attention to important areas of the app. 

    Animations can be a great way to draw attention to a specific area of the app or to show users how to complete a task. As with any aspect of app design, it’s important to test your visual hints with real users and iterate based on feedback. Use analytics tools to track user behaviour and identify areas where users may be getting stuck or confused, then adjust your visual hints accordingly.

    7) Reflect Customization

    Reflecting customization in mobile app onboarding means tailoring the onboarding process to match the user’s preferences and needs. This could include personalizing the onboarding experience based on the user’s previous behavior, app usage patterns, and user preferences.

    One way to do this is to offer users the option to customize their onboarding experience, such as choosing the topics they want to learn more about, selecting their preferred language, or adjusting the level of detail in the onboarding process. This approach can help users feel more in control of the onboarding experience and increase their engagement with the app.

    8) Use Interactive Elements

    To make your onboarding process more interesting and dynamic, add interactive elements into it, such as swipe gestures, taps, or quizzes. The onboarding procedure can be improved with interactive elements to make it more enjoyable and memorable for users.

    9) Allow skip option

    Allow the choice to bypass the onboarding process: Some users might be seasoned or impatient and prefer to skip the process. Provide a skip choice so users can skip the onboarding if they so choose. However, be sure to give them a simple method to access the onboarding materials at a later time, if necessary.

    10) Use Positive Reviews as Your Advantage 

    Using positive reviews as an advantage in your mobile app onboarding process can be an effective way to build trust and credibility with new users. You can showcase positive reviews within your app or on your app store listing to help potential users see the value and benefits of your app.

    When users first open your app, consider displaying a few of your best reviews to highlight what other users love about your app. Including positive reviews in your app store listing can help to build trust with potential users who may be considering downloading your app. Consider using feedback from user reviews to improve your app and make it more user-friendly.  Responding to negative reviews can show potential users that you take feedback seriously and are willing to make improvements to your app.

    11) Define Your Action Plan 

    Defining an action plan for mobile app onboarding can help ensure that the process is efficient and effective in achieving your goals. Determine what you want to achieve with your mobile app onboarding process.  Understand your users’ needs, motivations, and behaviors. What are their pain points and challenges, and how can your app address them? 

    Determine which features are most important to your users and highlight them during onboarding. Develop a user-friendly and visually appealing onboarding experience. Use clear and concise language, and provide visual cues and examples to help users understand how to use your app. Make sure that you have covered all the possible use cases and scenarios.

    12) Test Your System Before You Go Live

    Testing your system before launching your mobile app is crucial to ensure a smooth onboarding process for your users. testing the performance of your app under various conditions such as different network speeds, different device types, and different user loads. 

    This involves testing the security features of your app to ensure that it is secure from potential threats and vulnerabilities. This involves testing your app on different devices, operating systems, and browsers to ensure that it works well on all platforms.This involves retesting your app after any changes or updates to ensure that it still works as expected and that there are no new issues or bugs introduced.

    What are core elements of mobile app onboarding?

    Welcome screen: The first screen that users see when they open the app. It should introduce the app, its key features, and benefits to users.

    User registration or sign-up: If the app requires user registration, the onboarding process should make it easy and straightforward for users to create an account.

    App navigation: The onboarding process should educate users on how to navigate the app, locate key features, and understand the app’s structure.

    Feature education: In-app guides, tooltips, and tutorials can be used to educate users on how to use the app’s key features and functionalities.

    Personalization: The onboarding experience can be personalized based on user data such as demographics, preferences, and usage behavior. Personalization can help to make the onboarding experience more relevant and engaging for users.

    Progressive onboarding: Progressive onboarding allows users to learn about the app’s features and functionalities in a step-by-step manner as they interact with the app.

    Gamification: Gamification elements such as badges, points, and rewards can be added to the onboarding process to make it more fun and engaging for users.

    User feedback: User feedback can be collected during the onboarding process to help improve the app and the onboarding experience for future users.

    Is Mobile App Onboarding Such an Issue?

    Yes, mobile app onboarding is a crucial issue for mobile app developers and businesses. A poorly designed or executed onboarding experience can lead to user frustration, confusion, and disengagement, which can ultimately lead to lower user retention and conversion rates.

    In today’s highly competitive mobile app market, users have a wide range of options to choose from, and they have little patience for apps that don’t provide a clear value proposition or a smooth onboarding experience. A survey conducted by Localytics found that 21% of users abandon an app after only one use, and 26% of users abandon an app after using it twice. These statistics highlight the importance of providing a positive onboarding experience that engages users and encourages them to continue using the app.

    Therefore, mobile app developers and businesses need to focus on creating a clear, concise, and engaging onboarding process that guides users through the app’s key features and benefits. The onboarding process should be user-centric and personalized to the user’s needs and preferences, so they feel valued and motivated to continue using the app. A well-designed onboarding experience can increase user retention, engagement, and loyalty, and ultimately drive the success of the app.

    Conclusion 

    Mobile app onboarding is an important process that helps users understand and use your app effectively. By following best practices such as prioritizing your value proposition, keeping the signup process concise and simple, requesting permission in a clear and transparent way, providing visual hints for guidance, reflecting customization, leveraging positive reviews, defining an action plan, and testing your system before going live, you can create a successful onboarding experience for your users. Additionally, using a well-balanced mix of channels to promote your app can help you reach your target audience and increase adoption rates. Remember to continually evaluate and improve your onboarding process to ensure it remains effective and relevant over time.

    How Much Does It Cost to Build a Social Media App Like Instagram?

    This article consists of all the questions you are facing including the key features & Cost for building a social media app like Instagram.

    We all know that social media is getting more and more popular all around the world. From Twitter to Snapchat and Facebook to Instagram, all the latest social media apps have come up with a big storm over the internet. You will not believe that there were approximately 4.74 billion social media users across the globe in October 2022, according to a report by Datareportal. Also, the daily time users spend on social media is an average of 142 minutes daily. This data clearly shows that building a social media app development is becoming the finest solution for business planning to increase market reach.

    But the question is how much does social media app like Instagram development cost? And how to develop a social media application that is able to attract a broad user base? This article consists of all the questions you are facing including the key features of building a social media platform that can engage a good number of users.

    Cost to Build a Social Media App Like Instagram 

    There is no exact amount one can give you but the idea is that the cost to build a social media app can vary from $30,000 to $250,000, according to the different elements used to develop this app such as the feature list, UI/UX design, and tech-stack. The cost can increase or decrease in the future according to the complexity of building it. A simple social media app costs less than a complex social media app. If the level of app complexity is very basic it can cost between $30,000 to $80,000 and it will take 3 to 6 months to get completed. If the app complexity is medium it will cost between $80,000 to $150,000 and it will take  6 to 9 months to get completed. If the app consists of complex features and its level of complexity is high it will cost between $150,000 to $250,000 and consume 9+ months to get finished.

     
    App Level Complexity Estimated Cost  Time Frame
    Basic $30,000 to $80,000 3 to 6 months
    Medium $80,000 to $150,000 6 to 9 months
    High $150,000 to $250,000 9+ months

    Now when it comes to checking the social media app economy, we have seen the app in this category is vast. There are some different types of social media apps in the market today –

    • Social network apps
    • Media sharing applications
    • Discussion forum apps
    • Blogging platforms
    • Anonymous social networking
    • Interest-centric apps like Goodreads or Last

    Also, the apps that are categorized as social media apps are so different that some features are common in all of them. Features that are very common in social networking app development and answer how much a social media app costs.

    Features to Include in Your Social Media App Like Instagram

    The user’s social media app today is increasing at a very good speed and they all want advanced features to stay connected with the app they are using. Having basic features in your app is not enough, you need to add more advanced and customized features that make your application trending in the app store. As you add more and updated features you add in your app, you will be able to get more users. Adding complex features may lead to increased development costs. When developing a social media app, there are several features that you should consider including to make it engaging and user-friendly. Here are some of the features that you might want to consider:

    1. Account Authorization

    Account authorization is the process of verifying a user’s identity and granting access to their account. In a social media app, account authorization is essential for protecting user privacy and ensuring that only authorized users can access and interact with the app’s features.

    2. Profile creation and edit

    Another feature to add to your social media app is profile creation which also allows them easily create and edit features. This feature is very common among all social media apps. At this stage, users feel flexible to create their profiles for other users in the app to find them.

    3. In-app messaging

    Including messaging functionality in your social media apps is not just a common step that every social app development process follows. It is an important feature that should be there to stand up to the users’ demands.

    4. Photo and video uploading

    Photo and video uploading is a crucial feature in any social media app that allows users to share visual content with others. Users must be able to upload and share their visual content more easily, making the app more engaging and attractive to users. With the ability to upload photos and videos, users can express themselves more creatively, share their experiences, and connect with others on the platform.

    5. Link with other social media apps

    Linking with other social media apps is an important feature that can enhance user experience and increase engagement on a social media app. Linking with other social media apps can help increase engagement and attract new users to your app. It can also make it easier for users to share content and connect with friends and family across multiple platforms, enhancing the overall user experience.

    6. Search functionality

    Search functionality is a critical feature for any social media app that allows users to find and discover content and other users on the platform. Search functionality can help users find and discover content and other users on the platform more easily, increasing engagement and retention. With the ability to search for specific content or users, users can find what they’re looking for more quickly and efficiently, enhancing the overall user experience.

    7. Push notifications

    Push notifications are an essential feature in any social media app that enables users to receive real-time updates and stay connected to the platform. Push notifications can help users stay connected to the platform and engage with content more easily. Real-time notifications can help users stay up-to-date with the latest content and events, leading to increased engagement and retention on the app.

    Advanced Features to Create a Social Media App Like Instagram

    ▪️Tagging : Tagging is a feature that enables users to associate keywords, names, or topics with their content, making it easier for other users to find and discover. Tagging can help users discover relevant content and connect with other users on the platform. It can also help users increase the visibility and reach of their content, leading to increased engagement and retention on the app.

    ▪️Add Live Location : Adding a live location feature to a social media app can enable users to share their real-time location with friends, family, or followers. Live location can help users stay connected with their friends, family, or followers. It can also be used to provide location-based services and content, leading to increased engagement and retention on the app.

    ▪️Add games : Adding games to a social media app can be a fun and engaging way to keep users coming back to the platform. Games can be an effective way to keep users engaged and coming back to the social media app. It can also help attract new users who are interested in the app’s gaming features.

    ▪️Add User Story : Adding user stories to a social media app can be an effective way for users to share their experiences with their followers in a more personal and engaging way. User stories can be an effective way for users to share their experiences in a more personal and engaging way. It can also help increase user engagement and retention on the platform.

    ▪️Report Abuse : Implementing a “Report Abuse” feature in a social media app is an important aspect of ensuring a safe and respectful community. The “Report Abuse” feature can help create a safe and respectful community on the social media app. It can also help increase user trust and loyalty by showing that the platform takes user safety and well-being seriously.

    ▪️Business Account : Implementing a “Business Account” feature in a social media app can help businesses and brands better promote themselves on the platform. The “Business Account” feature can help businesses and brands better promote themselves on the social media app. It can also provide a new source of revenue for the platform through advertising and e-commerce integration.

    Also Read: How Much It Cost To Make An App In India
    Also Read: App Ideas to Make Money

    Conclusion

    The cost of building a social media app like Instagram can vary greatly depending on various factors such as the complexity of features, the technology stack used, the location of the development team, and more. However, to give you a rough estimate, a social media app like Instagram can cost anywhere between $30,000 to $250,000 or even more. This range is quite wide because the cost depends on the features and complexity of the app. Keep in mind that these are just some of the features that you might want to include in your social media app. The specific features you choose will depend on your target audience, the purpose of your app, and the unique value proposition that you offer.

    So, you can hire top app developers at WDP Technologies to turn your new app idea into reality with our mobile app experts and drive maximum return on your IT investment.

     

    On-Demand Home Service App Development Cost & Key Features

    Cost to build an On-Demand Home Service App can vary depending on factor like features and functionality, platform, design, and testing and maintenance.

    This is no doubt in saying that the internet has changed our life and the way we work and how we get things done. The way we use to travel, eat, and shop, have all undergone a number of changes because of the on-demand economy. The on-demand home service market is increasing on a larger scale daily and attracts over 22.4 million consumers annually. So, the demand for on-demand apps has increased dramatically, and creating an on-demand home service app is a great choice.

    What is an On Demand Home Service App?

    On Demand Home Service App is a mobile application that allows users to quickly and easily book home services such as cleaning, plumbing, handyman, gardening, and other services. These apps typically provide a platform for service providers to register and offer their services to users who require them.

    Users can browse through different service providers and their reviews, and select the one that best suits their needs. They can schedule a service and track the progress of their booking through the app. Payment is usually made through the app, which can include a variety of payment options.

    On Demand Home Services Apps have become increasingly popular in recent years as they provide a convenient and efficient way for users to book home services. These apps have revolutionized the way home services are offered and accessed, making it easier for both service providers and users to connect and do business.

    Basics features of On-Demand Home Service App

    he basic features of an On-Demand Service Provider App typically include:

    User registration and login: Users can create an account by registering with their details such as name, email address, and phone number. They can then log in using their credentials.

    Service provider registration and login: Service providers can register themselves by creating a profile and listing their services, rates, and availability. They can then log in using their credentials to receive service requests and manage their bookings.

    Service listings: The app will typically display a list of services that are available to users, such as cleaning, plumbing, handyman, gardening, etc.

    Service booking: Users can browse the available services and book the one they need. They can select a service provider and schedule a time for the service to be delivered.

    Payment gateway: The app will have a payment gateway that allows users to pay for the services they have booked.

    Tracking and status updates: Users can track the status of their service booking, including service provider arrival time, completion of the service, and payment confirmation.

    Reviews and ratings: Users can rate and review service providers based on their experience.

    Notifications: The app will send notifications to users regarding their booking status, payment confirmation, and other important updates.

    Customer support: The app will provide customer support to help users with any issues they encounter during the booking process or while receiving the service.

    Features of Home Service App for Customer

    Here are some of the common features of an On-Demand Home Service App for Admin:

    Dashboard: The admin panel has a dashboard that provides an overview of the platform’s performance, including bookings, revenue, and user engagement.

    Service Management: The admin can manage the list of services offered on the platform and add or remove services as needed.

    Service Provider Management: The admin can manage the list of service providers registered on the platform, view their profiles, and verify their qualifications and credentials.

    User Management: The admin can manage the list of users on the platform, view their profiles, and monitor their activity.

    Booking Management: The admin can manage the list of bookings, view booking details, and take necessary actions such as approving or canceling bookings.

    Payment Management: The admin can manage payment transactions, monitor payment status, and resolve payment disputes.

    Reviews and Ratings Management: The admin can monitor and moderate customer reviews and ratings, ensuring that they meet the platform’s standards and policies.

    Analytics and Reporting: The admin can access data and analytics on various metrics such as revenue, bookings, and user engagement, and generate reports for better decision-making.

    Customer Support: The admin can provide customer support to users, service providers, and other stakeholders, resolving issues and addressing complaints.

    Cost to Build an on Demand Home Service App

    The On-Demand Home Services Solution Cost can vary greatly depending on several factors such as the complexity of the app, the platform (iOS, Android, or both), the geographic location of the development team, and the timeline for the project. Here are some of the major cost factors to consider:

    App Development Company: The cost of developing an On-Demand Home Services App can vary depending on the hourly rates of the app development company. The rates can range from $50 to $250 per hour, depending on the geographic location and experience of the developers.

    Features and Functionality: The more features and functionality an app has, the higher the development cost. A basic app with limited features can cost between $10,000 and $50,000, while a more complex app with advanced features such as in-app messaging, real-time tracking, and chat support can cost upwards of $100,000.

    Platform: The development cost can also depend on the platform on which the app is being built. Developing an app for both iOS and Android can be more expensive than developing it for just one platform.

    Design: The design and user interface of the app can also impact the cost. A simple and minimalistic design can cost less than a more elaborate design with custom animations and graphics.

    Testing and Maintenance: Testing and maintenance are ongoing costs that should be factored in during the development process. The cost of maintenance and updates will depend on the complexity of the app and the frequency of updates.

    Based on the above factors, the cost to build an On-Demand Home Services App can range from $10,000 to $150,000 or more. It’s important to note that the cost can vary greatly depending on the specific requirements of the app, so it’s recommended to consult with a professional app development company to get a more accurate estimate.

    Conclusion

    An On-Demand Home Service App is a mobile application that connects customers with service providers for various home services such as cleaning, plumbing, handyman, gardening, and more. The app provides a convenient and hassle-free experience for customers to book and manage home services on demand.

    The app includes so many different features like user registration and profile management, service listings and search, booking management, payment gateway, service provider reviews and ratings, in-app messaging, service history and receipts, and customer support.

    The cost to build an On-Demand Home Service App can vary depending on factors such as app development company, features and functionality, platform, design, and testing and maintenance. It’s important to work with a professional app development company to get a more accurate estimate and create a successful and effective On-Demand Home Service App.

    White Label App vs Custom App Development: Which to Choose?

    Are you confused between white label app vs custom app development? Don’t worry, in this blog we have discussed comparisons of these two factor.

    Are you confused between white label app vs custom app development? Don’t worry, in this blog we have discussed comparisons of these two to make you choose the best among both. Every business wants to increase its audiences, the image of its brand, the sale of products, and the revenue you earn from your business. With respect to gaining all of these, some businesses depend on the website while others use growing and popular web apps. Regardless of this mobile application development is a much better way to achieve all business objectives and have less time span. 

    You have two options available in the market for app development one is a custom app development and another is a white-label app. Custom app development is quite expensive and takes much time which leads small businesses to adopt ready-made solutions. In the case of white-label app development you need minimum investment. Every business wants to know everything about both options before making a choice. In this Blog, we will introduce custom and white label app development, and we have also discussed a quick comparison between them to help you find out which one is the right choice for you.

    What is Custom App Development?

    Custom app development refers to the process of creating a software application from scratch to meet the unique needs of a specific business or organization.Custom app development involves a collaborative process between the business and a team of developers to identify the specific requirements, design the user interface, and develop and test the application. The resulting app is tailored to the specific needs of the business, with custom features, integrations, and branding.

    Custom app development can be more expensive and time-consuming than using pre-built, off-the-shelf solutions, but offers greater flexibility and control over the functionality and design of the application. Custom apps can also provide a competitive advantage by offering unique features and a superior user experience.

    What is White Label App Development?

    White label app development refers to the process of creating a software application that is already built and can be rebranded and resold by another company as their own product. The app is typically created by a third-party software development company, and the buyer of the app can then apply their own branding, logo, and content to the app.

    White label apps are designed to be easily customizable, allowing businesses to quickly launch their own branded app without the need for extensive development or design work. These apps are typically pre-built with standard features and functionality, and can be easily customized to meet the needs of a particular business or industry.

    White label app development can be a cost-effective solution for businesses that want to offer a branded app but do not have the resources or expertise to build an app from scratch. However, white label apps may have limited customization options and may not offer the same level of control over the functionality and design of the app as custom app development.

    White Label App vs Custom App

    Both white label and custom app development have their own benefits and disadvantages let us discuss the comparison of white-label and custom mobile application development:

    1. Cost – 

    White label apps are readymade solutions so the cost of development is very much affordable whether custom app development requires more budget since each and every element of your business app is need to be developed from the basic

    2. Time – 

    White label apps can be launched in approximately 2.3 days. The time in launching a custom app depends on the different features and functionalities of the particular app. We can say that it takes time between 1 month to three-four months or more.

    3. Customization – 

    In the white label app you are limited to customization options you can only change design, features, and functionalities. But in the custom app, you can customize it according to specific business demands.

    4. Sustainability –

    White label apps are built using the existing codes and tested properly. So there are fewer chances of having errors in the app. In the case of custom app development apps are developed from scratch or using a whole new code and demand strict testing before going live. Due to the new code, there is more chance of getting bugs and errors.

    5. Source code ownership –

    In the white-label app, you have very less or almost zero access to the source code of the app. While in the custom app, you have complete ownership of the source code.

    6. App Store Publications –

    Different white-label apps share similar features with each other due to ready-to-use code. So there are high chances of rejection on the App Store and Play Store. In custom app development apps are developed with whole new code so there are very less chances of getting rejected on the App Store and Play Store.

    7. Maintenance – 

    Because of the reusable code White label apps are tested many times. If there are any errors, developers have already fixed them. Simply, you are free from maintenance. While in Custom app development there is a high chance of bugs because each app has a different code. Also whenever any updates are made to the application code every element needs to be tested again.

    8. Design and User Experience – 

    In white lable app, you have to follow the premade design provided by developers. But in custom app development you can change the design according to your customer’s taste.

    9. Upgradability –

    In white label app adding or removing functionalities to your is difficult. Since you have complete control over the source code of the application in custom app development, you can easily upgrade the app.

    10. Security –

    White label apps are more vulnerable to security threats since they are used by multiple businesses. Custom apps are less prone to hacking as they come with the possibility to add an additional level of security according to your business needs.

    White Label App vs Custom App: Which One Is the Best Option for You?

    The choice between a white label app vs custom app development depends on the specific needs and goals of your business.

    A white label app may be the best option for you if:

    • You have a limited budget and need a simple app with basic functionality.
    • You are looking to launch an app quickly and do not require extensive customization.
    • You do not have in-house development expertise or resources to build an app from scratch.
    • You are looking for an app that is targeted at a specific industry or use case and is already built.

    Custom app development may be the best option for you if:

    • You require a more complex app that is tailored to the specific needs of your business.
    • You require full control over the app’s features, functionality, and design.
    • You want to provide a unique user experience and a competitive advantage.
    • You have the budget and resources to invest in building a custom app from scratch.

    Conclusion 

    To summarize, the choice between a white label app vs custom app development depends on the specific needs and goals of the business. A white label app is a pre-built, off-the-shelf solution that can be customized with branding and content. It is typically less expensive and faster to launch, but may have limited customization options and may not meet all the specific needs of the business. It is also called Ready to Use App.

    Custom app development involves building an app from scratch to meet the unique needs of the business. This can be more expensive and time-consuming, but offers full control over the app’s features, functionality, and design. The decision between a white label app and custom app development should be based on the specific requirements of the business. If a business needs a simple app with basic functionality, a white label app may be a good option. However, if a business requires a more complex app that is tailored to their specific needs, custom app development is likely the better choice.

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