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    White Label App vs Custom App Development: Which to Choose?

    By Nemi Mangal | February 14, 2023

    White Label App vs Custom App Development

    Are you confused between white label app vs custom app development? Don’t worry, in this blog we have discussed comparisons of these two to make you choose the best among both. Every business wants to increase its audiences, the image of its brand, the sale of products, and the revenue you earn from your business. With respect to gaining all of these, some businesses depend on the website while others use growing and popular web apps. Regardless of this mobile application development is a much better way to achieve all business objectives and have less time span. 

    You have two options available in the market for app development one is a custom app development and another is a white-label app. Custom app development is quite expensive and takes much time which leads small businesses to adopt ready-made solutions. In the case of white-label app development you need minimum investment. Every business wants to know everything about both options before making a choice. In this Blog, we will introduce custom and white label app development, and we have also discussed a quick comparison between them to help you find out which one is the right choice for you.

    What is Custom App Development?

    Custom app development refers to the process of creating a software application from scratch to meet the unique needs of a specific business or organization.Custom app development involves a collaborative process between the business and a team of developers to identify the specific requirements, design the user interface, and develop and test the application. The resulting app is tailored to the specific needs of the business, with custom features, integrations, and branding.

    Custom app development can be more expensive and time-consuming than using pre-built, off-the-shelf solutions, but offers greater flexibility and control over the functionality and design of the application. Custom apps can also provide a competitive advantage by offering unique features and a superior user experience.

    What is White Label App Development?

    White label app development refers to the process of creating a software application that is already built and can be rebranded and resold by another company as their own product. The app is typically created by a third-party software development company, and the buyer of the app can then apply their own branding, logo, and content to the app.

    White label apps are designed to be easily customizable, allowing businesses to quickly launch their own branded app without the need for extensive development or design work. These apps are typically pre-built with standard features and functionality, and can be easily customized to meet the needs of a particular business or industry.

    White label app development can be a cost-effective solution for businesses that want to offer a branded app but do not have the resources or expertise to build an app from scratch. However, white label apps may have limited customization options and may not offer the same level of control over the functionality and design of the app as custom app development.

    White Label App vs Custom App

    Both white label and custom app development have their own benefits and disadvantages let us discuss the comparison of white-label and custom mobile application development:

    1. Cost – 

    White label apps are readymade solutions so the cost of development is very much affordable whether custom app development requires more budget since each and every element of your business app is need to be developed from the basic

    2. Time – 

    White label apps can be launched in approximately 2.3 days. The time in launching a custom app depends on the different features and functionalities of the particular app. We can say that it takes time between 1 month to three-four months or more.

    3. Customization – 

    In the white label app you are limited to customization options you can only change design, features, and functionalities. But in the custom app, you can customize it according to specific business demands.

    4. Sustainability –

    White label apps are built using the existing codes and tested properly. So there are fewer chances of having errors in the app. In the case of custom app development apps are developed from scratch or using a whole new code and demand strict testing before going live. Due to the new code, there is more chance of getting bugs and errors.

    5. Source code ownership –

    In the white-label app, you have very less or almost zero access to the source code of the app. While in the custom app, you have complete ownership of the source code.

    6. App Store Publications

    Different white-label apps share similar features with each other due to ready-to-use code. So there are high chances of rejection on the App Store and Play Store. In custom app development apps are developed with whole new code so there are very less chances of getting rejected on the App Store and Play Store.

    7. Maintenance – 

    Because of the reusable code White label apps are tested many times. If there are any errors, developers have already fixed them. Simply, you are free from maintenance. While in Custom app development there is a high chance of bugs because each app has a different code. Also whenever any updates are made to the application code every element needs to be tested again.

    8. Design and User Experience – 

    In white lable app, you have to follow the premade design provided by developers. But in custom app development you can change the design according to your customer’s taste.

    9. Upgradability –

    In white label app adding or removing functionalities to your is difficult. Since you have complete control over the source code of the application in custom app development, you can easily upgrade the app.

    10. Security –

    White label apps are more vulnerable to security threats since they are used by multiple businesses. Custom apps are less prone to hacking as they come with the possibility to add an additional level of security according to your business needs.

    White Label App vs Custom App: Which One Is the Best Option for You?

    The choice between a white label app vs custom app development depends on the specific needs and goals of your business.

    A white label app may be the best option for you if:

    • You have a limited budget and need a simple app with basic functionality.
    • You are looking to launch an app quickly and do not require extensive customization.
    • You do not have in-house development expertise or resources to build an app from scratch.
    • You are looking for an app that is targeted at a specific industry or use case and is already built.

    Custom app development may be the best option for you if:

    • You require a more complex app that is tailored to the specific needs of your business.
    • You require full control over the app’s features, functionality, and design.
    • You want to provide a unique user experience and a competitive advantage.
    • You have the budget and resources to invest in building a custom app from scratch.

    Conclusion 

    To summarize, the choice between a white label app vs custom app development depends on the specific needs and goals of the business. A white label app is a pre-built, off-the-shelf solution that can be customized with branding and content. It is typically less expensive and faster to launch, but may have limited customization options and may not meet all the specific needs of the business. It is also called Ready to Use App.

    Custom app development involves building an app from scratch to meet the unique needs of the business. This can be more expensive and time-consuming, but offers full control over the app’s features, functionality, and design. The decision between a white label app and custom app development should be based on the specific requirements of the business. If a business needs a simple app with basic functionality, a white label app may be a good option. However, if a business requires a more complex app that is tailored to their specific needs, custom app development is likely the better choice.

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