10 Effective Marketing Strategies for Startups

Every newly business needs the best marketing strategies for startups to increase the number of clients and sales on their website.

Having a business website and application is very important but you must not forget about marketing your business. It is a little difficult for startup businesses to grow in the market. Having a website for the business is equally important as the marketing of the business. In this 21st century, marketing has become the top priority for all sizes of companies. Every year the importance of marketing is growing at a rapid speed. Every business needs the best marketing strategies for startups to increase the number of clients on their website.

Marketing Strategies for Startups

Startup companies have a unique position in the market. A marketing strategy for startups is a plan that is suitable to the business budget and assures you quicker growth than traditional marketing strategies. These marketing strategies can either include some growth hacking or growth marketing, it depends on whether you want fast results or a strong base to develop your business.

According to experience, a startup marketing plan is a must for your business growth no matter how many investors your startups have or how strong the source background is, paid advertising or paid partnerships are only not the reason for startup growth. They are also useful but we can’t say they are the only reason behind this growth. Let us discuss the best marketing strategies for startups.

1. Content marketing

One of the top most marketing strategies for startups is content other businesses’ content marketing. It includes distributing, creating, and publishing content for a targeted online audience. It can engage leads and attract them and so it can increase your client base and enhance your sales. You just require to keep publishing regularly to keep your prospects, leads, and customers interested and updated. You can create different types of content for your website such as blogs, articles, press releases, infographics, newsletters, videos, social media posts, posters, advertisements, etc. Your content must be different, unique, interesting, useful, and distributable. This will encourage your readers who are attracted by your content to distribute in their circle.

Brand marketing is about building connections with your audience, and one of the best ways is through stories. Stories have the capability to take us to another world, make us feel comfortable, and give us a new point of view on familiar topics. By controlling the power of the story, you can create marketing content that is both memorable and effective.

2. Social media marketing

Social media marketing is one of low budget but also effective in case of increasing your brand awareness and engagement. Using social media you get a chance to connect with even millions of users. There are different social media platforms like LinkedIn, Facebook, Twitter, Instagram, and Reddit. You can choose any one of them. You can search and target those networks which your target audiences are using most of their time. You can create a business account for free and keep sharing creative, attractive, interesting, relevant, and engaging content there. You can link your content on your website if some are related.

3. Search engine optimization

SEO is one of the most effective marketing strategies for startups. It includes manipulating your website to score higher rank in Search Engine Result Pages (SERPs) to grow the visibility of your website and also increase website traffic. Although it needs a bit of technical knowledge, which is easier to learn. You must have basic knowledge of it.

Here are some useful tricks to employ-

Find and use appropriate keywords and their densities.
Identify pages with declining traffic (content decay) and fix them by refreshing old content.
Align with search intent by covering related questions.
Improve your site’s user experience by making your content easy to read, increasing website speed, and simplifying navigation.
Make your site mobile-friendly
Link your site internally as well as externally (backlinking).
Ensure that your site loads on HTTPS.
Fix “404 Page Errors” by re-directly URLs.
Target local searchers with listings and landing pages.

4. Referral marketing

It includes getting your current customers to distribute your brand promotion via the mouth. Referral marketing statistics told that customers are more eager to buy a product that is referred to them by a friend. You require an organized referral program in place to successfully tap into this potential.

You can connect your current clients with brand sympathy to introduce their friends, folks, and colleagues to you by motivating them. Some benefits are cash rewards, discounts on the next purchase, upgrading products, and offering exclusive features. Though this technique requires you to invest some money, it is not a big investment and is really useful.

5. Email marketing

Email marketing is a strategy that never gets old. But it is still one of the low-budget startup marketing plans available. However, you are required to have an Organized genuine email list instead of a purchased one.

Here are a few ways of email marketing you can try-

Segment Your Subscribers.
Personalize your emails to increase open and click-through rates.
Keep your subject lines personalized and short.
Determine the best time to send your emails.
Keep your emails mobile-friendly.
Give away freebies such as tools and templates.
Re-engage inactive customers by employing win-back campaigns.

6. Participate in groups and forums

Getting connected with the public via forums is a much more powerful way in this era of high internet usage. Whenever you find someone creating a query in your niche of expertise or about any upcoming event in your local area, you can take it as an opportunity to encourage your business. The more complex you get, the higher you will gain from it.

The best part about this competent marketing strategy is that it comes up perfectly free of cost and helps in inaugurating yourself as the control in your niche. Participating in groups and forums also allows you to meet competitors and identify what they are and what they are not doing right. This will allow you to determine what you should do to set your website stand out from theirs.

7. Guerrilla marketing

If you are not aware of the term guerrilla marketing don’t worry it is just a marketing strategy in which a brand uses unusual and surprising ways of communication to promote a product and service. The main target is to create a buzz about your product or service offline. This grabs the attention of your target market, connects people to talk favorably about you, and opens new business opportunities.

8. Attend trade shows

This is also one of the offline marketing strategies for startups. Here are some tips to use it-

Attract attendees to your booth via banners, giveaways, banner stands, literature, and touch screens to conduct a survey, collect customer information, or demonstrate a product.
Publicize your attendance at the event through emails, email signatures, websites, newsletters, blog sections, and social media sites.
Conduct contests and prize drawings to win your target audience’s attention.
Set objectives and focus on those.
Have a good amount of supplies such as brochures, literature, giveaways, and business cards handy.

9. Have a social cause

Utilize our product for social reasons to grow your brand awareness and boost the brand’s success. Get different ideas to help your customers in an interactive way with your products like contributing to a noble purpose.

10. Create a viral video

Video marketing statistics say that 54% of people love to watch videos from marketers. The reason is we all are basically visual creatures who would prefer watching video content rather than text-based content. Creating an amazing video and getting it viral to generate huge traffic while encouraging your audience to purchase your product.

You can create videos in different forms like explainers, how-Tos, testimonials, and product demos. So the option of displaying your product is amazing and unique too. A funny and interesting video can grab huge attention and also trigger word-of-mouth promotion. However, remember that only short and engaging videos retain the interest of viewers till the end.

Conclusion

For developing the best marketing strategies for startups you don’t need a big amount for marketing. There are many marketing strategies discussed in this article to help you in growing your business. You can try any of them that is suitable for your niche. Marketing has equal importance just like your website design and application UX/UX have. You can hire the best SEO service providing company for your product promotion and branding. WDP technologies is one of the web and mobile app development companies offering all kinds of development facilities and also provide digital marketing support.

The Importance of Good Design for Better Business

We all are very much clear about the importance of having a website for our business but never thought about the importance of good design for the website.

We all are very much clear about the importance of having a website for our business but never thought about the importance of good design for the website. Creating a better website design will not only be beneficial for your company but also helps you to stand out from the competition. Nowadays every businessman or owner knows the value of everything they are doing for their business, what is going to benefit them or what is not good for them.

Many organizations are looking for the best graphic designing company to have a perfect website for their business. There are many web and mobile app development companies all around the world that can help their businesses to join with the customers and also help them to build strong bonds with clients.

Importance of Good Design For Business Boost

A good website design is only a creative concept or a graphical presentation. A perfect design is a way that is used by your customers about what services you are providing to them. So every business needs an attractive and strong website design because it plays an important role in the success of a company. Companies must know about the importance of good design and what opportunities it can bring to you. That’s why they don’t have any problem spending some amount of money for creating a good design to help them to establish their presence strongly in the market.

Let us see what is the role of good design in the success of business, a good UX is important for business because these are the following reasons:

1. Create a Brand Image

For a brand, design is a very important thing to stand out from your competition. Follow web design trends that helps your brand to become memorable and easily found by your clients. You must know which color, theme, and logo are right for your website and will play a proper role to make it look impeccable and eye-catching. You must be thinking what is that one thing that makes your brand memorable or extraordinary?

Your answer must be a good product and customer service. But what about other things that are beyond these two? Obviously, a good design will make your brand more popular and attractive in the market. If you want to make your brand the most popular brand in the mind of your customers you will need a fantastic website design. You can hire website designers from our team who will provide you with the best design for your brand.

2. User-friendly and intriguing Content

This point is generally applicable to web and app development companies that are used to provide the best software solutions. These organizations generally publish many complex and complicated business information that users can just understand by its design.

So by using graphic design these development companies focus on user-friendly content that users can understand very easily. If a company is using tough complex products they must choose an easy and eye-catching design to break that complexity for the users. They should put the products in such a way that users can easily get connected with them and welcome them friendly.

3. Build Trust factor

In this technical world, it is very difficult to imagine without a website. A website is what customers will always look up to know more about them and get connected to them. A good website has a great impression on the customers. So these days the importance of good design website is more than anything else.

How can you create an impressive website so that your customer can trust and be connected with you for a longer period? Definitely, a good website design is the main reason. If your user will not find your website attractive or engaging they will never come back nor will they recommend you to someone else. If you seriously want to increase the number of visitors on your website you must build trust in them and choose a good template for your website.

4. Boost up your marketing

If you want to know how to boost your marketing you can look up to popular brands like Uber, Apple, etc., and you will see how effectively they have represented their products and services. This is so, in this world of online marketing, people always buy a product or service based on how it looks or the online presence of that particular product or service. If your brand has a good connection with your user via design it will automatically increase your sales volume and profit.

5. Visual aesthetic and appeal

If you have a good story or some message to tell your customer but you have no idea how to deliver it because you know no one is happy with reading a long paragraph. You will deliver that message in an engaging way. You must use a strong visual which can help you to grab the attention of your customers.

Because images get connected more quickly and effectively. That’s why companies are more interested in images and videos to attract the attention of the customers. Eye-catching images play an effective role in your branding. You should use relevant designs for your business that can attract your customers easily.

6. No more difficult to explain

There are many organizations that generally use data, graphs, statistics, etc. to solve multiple issues. Sometimes it is very difficult to explain what you exactly mean to explain. By using videos you can find this situation and can explain your idea and information more logically in front of others. A study has told that 65% of customers learn more through visuals. Visual images and videos are helping people to grasp or understand concepts in a better way.

Conclusion

The above discussed are a few importance of good design for your business that help you to grow your business.Good design does not mean how it looks, it also depends on how it feels. An experienced graphic designer can design an unexpectedly good design which will take your business to another level. Are you looking for a good website design company ? WDP technologies is the best company for you. Our dedicated designer will help you in design your ideas.

Why Flutter Programming Language is Top Choice For App Development

Flutter Programming Language is an open-source UI framework and application development kit that is considered best for app creation process.

In this generation of smartphones, mobile app development is leading the market and earning a powerful force in the situation of COVID-19. Nowadays almost every businessman are willing to hire app developers for their upcoming app development projects. Also, there are so many different technologies available in app development. One of the most famous app development technologies is Flutter Programming Language which has now become a top leading choice for all app developers worldwide because of its user face and cross-platform potentiality.

If you are thinking of Flutter mobile app development, Then you must have heard about the fantastic benefits that come with this amazing platform. But what are those benefits? and how they help you to enhance your mobile experience. Do you have any ideas? We have come up with some pictures for this blog. Here you will know what Flutter is. How it is important for the app development process, and why it is the best option for your mobile application needs.

What is Flutter?

Flutter Programming Language is an open-source UI framework and application development kit that is considered to secure and simplify the UI and app creation process. Flutter was launched with many features that were not in the previously launched cross-platform development frameworks. Flutter is an open-source technology by google that allows the use of a single codebase for the development of native Android and iOS apps. Instead of being a framework, it is a complete package of SDK (software development kit) that consist everything which you require for cross-platform mobile app development.

Flutter Mobile App Development is the only cross-platform framework that allows reactive views without any need for JavaScript Bridge. Google Developers have been strictly working on this before making it usable. Here are some points they should work on:

Support for app development on windows
Ability to support a greater number of Firebase APIs
Improved documentation
Internationalization
Supporting Chat, Ads, and online videos
Tools for visual studio and android studio
Bug Fixes
Accessible to all types of developers.

Now that you very clearly see the superiority of Flutter over all other Cross-Platform Framework, It is time to finally know a look at what are the reasons which will genuine that Flutter Programming Language is the best choice in the market for entrepreneurs.

Reasons to Choose Flutter Programming Language For App Development

1. Open Source Framework

Flutter is completely open-source, which means the code of Flutter Programming Language is available online for everyone. It allows developers, mostly startups and individual app creators, to hire app developers at a lesser cost while still receiving high-quality software. The code for flutter mobile app development is also very easy to read and understand. It means that anyone with web development experience can provide to the growth of this technology by submitting bug reports, fixing bugs, or improving documentation.

Also, flutter is an open source nature and is also an amazing benefit to huge organizations since they can also hire app developers-friendly with using an open-source framework.

2. Cross-Platform Capabilities

Flutter app development has the potential of cross-platform facilities which means you can hire app developer or offshore development company to develop an Android and iOS application for you. Additionally, Flutter allows a hot reloading function due to which your changes are shown in the emulator as soon as you press ‘save.’ These benefits make it possible to try a variety of layouts without restarting the emulator every time.

For users, it means that they can work with their feature on your app without having to wait for it to reload and slow them down. It is a big performance booster for developers since you don’t need to spend as much time you repeat over different versions of your app.

Expect to wait for the new changes to be ready, you can see how they look in real-time. Flutter programming language makes it possible to build a paradigm of your app very fast and then repeat the design until perfection.

3. Fast Development Process

As discussed before, Flutter has a hot reload feature which means there is no need got continuous restart when developing an Android and iOS application in the same app. In the place of waiting until changes are done with compiling on both platforms before you are able to check results on your emulator, Flutter will show them immediately. It decreases the time of development and allow developers to concentrate more of their efforts on developing a better product for your users instead of spending hours to co,make the code so you can test out different varieties of layout or design.

4. Custom UI

Flutter has custom UI widgets that allow fast and easy customization. Whereas other frameworks need more time as they use third-party libraries. Flutter has all the tools that need to create interesting designs. Flutter has a Material Design library which is provided by google and allows developers to create an app using a modern look while still holding native platform features like scrolling behavior that iOS and Android apps are familiar to. This allows app developers to create a single app that works on different platforms like Andorid and iOS without compromising any functionality or performance to follow platform-specific guidelines. Flutter also has support for adding custom widgets with which you can customize every aspect of your UI.

Also, Flutter concentrates on widgets, using which you can create a completely different and unique look and feel just by using default UI elements available by the framework without depending on third-party libraries or tools for creating custom layouts.

5. Reduces Cost of App Development

Flutter provides less app development cost since you can build an Android and iOS application with it. While others may need to hire many app developers, Flutter offers sharing code between both platforms. It means there is no need to hire different flutter developers or spend as much money on creating the same product twice just because they are opposed. You can just hire flutter app developer from an experienced association that can work on this platform.

It is not only about saving money but also means that developers can concentrate on developing a better product for users since they don’t have to worry about making different apps that are not appropriate for each other. Flutter has cross-platform nature that simplifies the app development process and reduces costs at the same time!

6. Less Testing Required

As Flutter apps are built in one language, you just need to translate your code into different languages for Android and iOS.

Whereas other frameworks may need you to test different versions of the app, Flutter can be checked on both platforms using one set of unit tests all thanks to this platform-agnostic nature. It decreases the testing time and leaves less room for errors.

7. Provides Faster Deployment

The Code of Flutter Programming Language is compiled into native ARM code for Android and iOS, so your app will be as fast as possible. It decrease the amount of time needed to deploy an update or fix bugs in an app, and it also means that there is less place for errors.

Additionally, Flutter apps are developed with native components, which are very fast and improve user experience. It allows updating the app easier and fixes the bugs quickly so the developer can concentrate on creating a better product. Whether other frameworks may need recompiling, Flutter allows hot reloading, making it easier to make changes and test them out without waiting around.

Conclusion

The benefits of using Flutter Programming Language include less development time, high productivity, custom UI creation capabilities, and native-like performance across both Android and iOS platforms using a single code base while decreasing the app development cost.

Flutter is actually an excellent choice for cross-platform app development. It’s achieving popularity quickly, and it already has some big names, such as Samsung and Alibaba, among its users.

If you’re looking to make an Android or iOS application at low costs while still receiving the high quality your clients deserve and expect from you — Flutter. With all of this power at your fingertips, there is no reason why you should hire a flutter development company to create your next mobile application.

How Much Does It Cost to Create Dating App?

If you are looking for customised dating app solution we are with a complete guide to tell you about cost to create Dating App in detail.

In this busy working life, no one has time to sit back, spend time, find someone, and explore people by themselves. This has caused people disconnected from the world and find it difficult to create a bond with new people. The mobile app development company has found a solution for such a situation by developing a dating app. These companies create dating apps with the latest feature which allows people to find their matches and get connected with new people and explore them more. Mobile Applications have changed the way people find each other. Chatting apps or Video Calling apps have gained more space in this world. In addition to this people, have moved to dating app development to get connected with people.

The Download count of dating applications for Android and iOS from Google Play Store and Apple App Store has been growing every year. Dating mobile app development company is providing flexibility to people to find and connect, chat, and meet others with their taste. There are many mobile app platforms that accommodate people to choose the perfect connection and develop relations if they want to. After the COVID-19 downloading app has grown to the next level even beyond expectation. Mobile dating applications help people to find potential matches in seconds with gentle swipes.

From the time dating app has implemented features like video calling and multi-level user authentication, people are installing and spent a great time finding their connections. These features are the main focus of a mobile dating application for its success. This ongoing trend of dating apps is increasing business growth. Most dating app development companies have planned the cost of dating app development. If you are looking for a mobile app development company for your customized dating app solution we are with a complete guide to tell you about dating app development cost in detail.

Must-Have Features Of Trending Mobile Dating Apps

Before discussing the cost to create Dating App you must understand the features of dating apps. Cost is measured according to the features you are willing to implement in your application. A simple dating app will cost less than a dating app that contains advanced features and multiple technologies. These features and functionalities are ways to decide the success of your mobile dating app. Whether it is a native app or hybrid app development the most common feature of the app is user-friendly and simple UI design. Let us discuss the features of your dating application:

Required features for the user panel:

Simple registration and sign-in- It allows users to register and create a profile to manage the app features and functionalities.
Flexibility to access the app through social media accounts
The multiple authentication processes for ensuring high security
Create or edit profile feature to add or delete or edit personal information, partner preferences, photos, etc.
Push notifications- For sending alerts and updates on contacts
In-app ads for generating additional revenues from the application
Geo-location for tracking user location
In-app chat feature for encrypted communication
Send request feature to facilitate users to send the request for their interests to chat or date.
Private albums- To upload photos
Search and custom filters to find potential matches instantly
Develop both Free and premium subscriptions
Integrate the app with AR/VR capabilities to let users organize virtual dates
Empower dating apps with Artificial Intelligence capabilities to intelligently respond to the user queries instantly
Virtual gifts allow the users to send virtual gifts to their matches and strengthen their bond.

Required features for Admin panel

User Profile management
Multilingual support
User location tracking and management
Features and functionality management
Screen management for monitoring the user’s switch to in-app pages
Create and manage reports and analytics
Tracking fake profiles and removing them for other conveniences
Push notifications management
Revenue tracking

The dating app development cost in India

At last, it is the dating app development cost that makes the biggest difference. Let us get straight to the point around a certain something. Dating application anyway simply looks, in fact, it includes a complex structure and an exceptionally complicated development process. Thus it, everything being equal, won’t be a low spending plan application since the assessed improvement time for such an application can be somewhere between 800 to 1000 hours. Allow us to examine the vital expense parts of an application like Kindling.

Single platform development that will include all the primary technologies like geo-location mapping, social media integration, and payment processing for advanced versions, will take at least 600 to 700 hours of development.
The backed support for such an app has to be rock-solid and powered by the most sophisticated mechanism to ensure faster response time to glitches and issues. The backed development will require at least 200 to 300 hours of development.
The design process which is crucial for such an app will take at least 100 hours comprising all the time required for wire-framing and prototyping.
The PM/QA process that will take care of testing and last-mile logistics before the application gets life, can take up to 100 hours of development.

By averaging, the dating app development cost is $10 per hour, building a dating app will take around 600 to 1000 hours for a single platform and will cost $6,000 to $10,000.

Conclusion

The above article is a guide for you to estimate the dating app development cost for your upcoming dating app solution. You can hire mobile app developers from a high-tech mobile dating app development company to help you in completing your mobile app. We have experience in developing social apps is enough to be functionally ready to take a dating app. If you are looking to develop a dating app WDP Technologies is one of the best options.

10 Strong Reasons to Choose React Native for App Development

WDP Technologies has mention 10 reasons that are enough for one to understand the importance of choosing react native for app development.

React Native is an open-source development platform developed by Facebook 5 years ago to develop Native UI elements with javascript. React Native was one of the perfect combinations for developers who are willing to create native UI with javascript, React Native has grown by leaps and bounds.

The question that arises is why let us look at past experiences? Building an app is not an easy task with a lot of resources available online and thousands of developers looking out for tutorials every second. But there has always been a war between Android and iOS.

Do you have any knowledge about Java/Kotlin to develop Android App that covers a wider reach and huge audience? Research tells us that there are 2.56 million apps on Google Play Store alone. So your average customer is spoilt for choice. Or you would like to prefer more interactive iOS where consumers, on average, spend 2.5 times as much as Android users? In this situation, you will have to go down the objective-C/Swift learning path.

But there are few developers at Facebook who are sick of using different languages to build apps that did the same things and back in 2015, a new framework was launched for developing native-style apps for android and iPS using a single language, Javascript. They called this framework React Native.

Reasons to Choose React Native for App Development

The mantra that Facebook has used is “Learn Once, Write Anywhere”, and in such cases React Native is a perfect application. So, without discussing anything let us know what are the reasons that make you consider React Native for App Development.

Reason 1: Supports Cross-Platform App Development

Many developers will tell you how complex it is to develop both Android and iOS apps because they were written in different languages and use different frameworks. One platform to develop the apps means consistent user experience across multiple platforms. All you need is one experienced developer who has knowledge about Native UI libraries, APIs, and hybrid app development.

Although many times there will be no need to learn a native programming language in detail, there can be chances you may have to work with native development. This happens in the can when you are integrating native SDKs for Android/iOS but no React NAtivr SDK is available or when certain specific native features are not available with React Native for App Development.

Reason 2: Develop Apps Faster

React Native has been around for more than almost 10 years now, with a huge online community that is growing by the day. How does it relate to the average developer? There are many relevant components out in the market that are ready to use, which means you don’t need to build anything from scratch.

Due to a single code, the chance of finding an error in a React Native app is reduced. This means that a minimum viable product can be developed faster than ever. You can launch the first version of your app with minimum functionality, your MVP, and keep everything else for later development.

Once you are aware of what features you need, you can go to the future and build them, instead of wasting time and resources on building detailed interfaces. Launch your app very fast, check what is working and what is not, and then put your efforts into the things that are working. React Native apps are developed at least 30% faster.

Reason 3: Update Apps Without Going to the App Stores

Once you have launched your app and it is published on the app store and play store, You suddenly realize that you have missed something or want to add a feature to it. Using native apps, adding new features means you have to relate the build process and upload the new version of the app on the store.

This will then go through a process of approval by Apple or Google, according to the type of user who want to install the updated app manually.

Using React Native for App Development, With the App Center cloud service, the app is automatically updated during run time, and the users can see the changes without needing to re-launch the app.

Reason 4: Work with a tight budget

We have seen that React Native apps can be built a bit faster than developing separate Android and iOS apps. While it is time-saving is an obvious advantage of using React Native, also it is cost-effective so money saved is also a benefit of React Native for App Development.

If you are a small startup company that is just getting started, you need to maximize the ROI on very small money investing. Instead of hiring developers for separate iOS and Android developers. While there are cross-platform options such as Xamarin and Cordova, developers agree that they do not provide the best experience.

Reason 5: Reduce Development Complexity

Using React, complex tasks are solved simply using easy-to-read code. The UI library made by Facebook is used by React Native to create code that is easy to understand and to implement React JS. App development projects usually have different outcomes and React Native provides straightforward and simple solutions to a number of these problems.

The main feature of React Native is ” Hot Reload”. Using such features, app developers get a live preview of the code and its actual impact, all of that co-occur while the app is coded. This makes sure that developers commit the least amount of errors and make the code “error-free”. The hot reload app means that the code can be right or customized while the application is being uploaded. The system provides you a state independent perspective, even if the state change

Reason 6: Looks like a Native App

Apps developed with React Native have native components as opposed to PhoneGap or ionic. Using the latter makes the user experience always feel web-based, except native apps. This is an area where React Native is used. React Native provides your apps to use elements that are native to mobile design. Expect single components that render elements across both platforms, Components of React Native are aware of other native components. It takes the building blocks from the native user interface and joins it with its own javascript.

The outcomes? Apps look and work the same as native apps, and the user experience is greatly increased. Additionally react uses the same building blocks for iOS as well as Android, the look and experience that users want will be the same for both platforms. To get similar functionality as a native app, developers also have the choice to write a mixture of native and react code.

Reason 7: Lots of ready-made solutions and libraries

There are many ready-made solutions and libraries to make development activities easy with React Native. There are some testing libraries like Jest, Chai, Mocha, and Enzyme which help in writing error-free code. Expo is a free and open-source toolchain that will help you to examine the progress of your app and test new features.

Errors in your code can be tested easily using a process called linting and ESLint is an excellent tool to accomplish this task in React Native. Type checking can be done in a faster way and there are many tools like Flow and PropType.

Redux is one of the most important React Native libraries that comes up with state management. With all these tools and libraries you can do complex calculations of the server and develop cloud-native apps.

Reason 8: Supported by Facebook

Facebook is encouraging React Native on a large ground, by continuously updating the framework with the latest features and new ideas to solve our problems. React Native for App Development cis already crossed more than half a decade old and have great community support. It offers ease of use of the language, with cross-platform compatibility, which means React Native is being adopted by more and more developers. React Native is already adopted by companies such as Skype, Uber, Tesla, Walmart, Pinterest, and Bloomberg, and it doesn’t look like it is slowing down.

Reason 9: Third-party plugins

React Native offers many reusable libraries that are available online, and this is the reason the number of users is keep on increasing by the day as more and more companies such as Wix start supporting it. Developing an app from scratch, with an original software foundation can be very expensive and a time-consuming platform. To overcome this issue you need to reuse existing components and this is where you need 3rd party plugin integration.

Third-party plugins remove the requirement of some web view functions. React Native for App development is the one framework that joins the plugin with a native module. There are many choices to link the processes which have faster loading and smoother running, additionally with better memory management.

Reason 10: Access to Native API

React Native allows developers to copy the look and feel of the UI very similar to JavaScript and less like a framework. This help in making the development process simpler and allows the UI to give quicker responses. React Native’s components match 1:1 with native development artifacts, and the result is the app looks indistinguishable from a native app.

React Native also similarly integrates with the existing code, since it is compatible with native software. Developers can thus create complex apps using simple code.

Read More: Outsource App Development to India

Conclusion

There are many reasons you should use React Native for the App Development process; few of them are discussed above. These reasons are enough for one to understand the importance of using React native framework. WDP Technologies is a leading React Native app development company have experience in building the most complex enterprise applications in a shorter development cycle and on budget. Talk to us now!

Flutter Vs Native: Choose Right Mobile App Development Tech

This article covers every aspect of Flutter vs native technologies, their benefits, limitations, and differences to help you make an informed decision.

Nowadays developers are focusing on using native technologies to build mobile apps for Android and iOS platforms. However the development using native apps is a bit expensive, many businesses have shifted to cross platform app development frameworks like Flutter. Since it decreases expenses and development time, organizations use Flutter app development services. With a single codebase, cross-platform apps deliver apps that perform like native platforms for both Android and iOS.

It may be not very clear to decide whether to develop two applications with different codebases or one that can run on both the mobile platforms. A thorough correlation considers execution, use cases, application development costs, and numerous different elements to assist you with settling on the most ideal choice. How about we dive into the blog to pick when to involve Native or Flutter technology for mobile app development.

What is Flutter?

Flutter is an open-source development framework built by google and launched in 2017. Flutter framework is based on the dart programming language and is best for building high quality UI components. It is the best choice for developing attractive natively computed apps for multiple platforms with the help of a single codebase. This framework has massive community support from developers and google. Additionally, Google keeps the framework updated continuously and releases new versions. Their many popular apps are built using the flutter app development technology.

What are Native Technologies?

In native technologies, the apps developed using native are built for a particular platform, such as Android or iOS. Developers use some of the popular programming languages and tools such as :

Android: Java, Kotlin, and Android Studio

iOS: Swift, Objective-C, and Xcode

The main benefit of native application development is that developers are free to use all built-in capabilities of a device such as a camera, GPS, accelerometer, compass, and more. The users must visit a specific store or apple app stores to download and use the app.

Reasons to choose a Native app development:

Native framework develop app faster with a hard OS-embedded connection within the app and the device
Able to use mobile device hardware to access native tools
Build the latest native apps within a given timeline and set budget
Keep applications updated continuously
Upgrade apps according to the new OS version release
Allow simple and sophisticated features with proper security and reliability
Develop apps with flawless performance and speed with easy navigation-based UI for capturing a wide range of users.

Reasons to choose Flutter

Build a Single code that has both front-end and back-end features.
Using flutter you can develop a solid, dynamic, and materialistic design experience.
You can also develop native apps with emerging cloud services and real-time databases.
Flutter uses responsive widgets and on-demand mobile features to develop your MVP
Implement code magic to help continuous implementation to provide a smooth development process
Flutter reduces time to market and will reach a limited target audience with cross-platform apps

Essential Comparison of Flutter vs Native Technologies

1. UI Components

Developers need a maximum amount of time to design the UI of an application. For building apps using Native app development, google provides a different number of UI components. For Android app development, the android studio layout editor is used to create UI for the android app. iPhone app development use an interface builder editor within Xcode to create a simple UI without any code.

Flutter app development uses three different types of widgets to create UI that are stateful, stateless, and inherited widgets. This flutter provides developers to apply particular widgets for a platform. Developers can use the Cupertino widget for iOS and Material components for Android.

2. Development Speed & Cost

Native technologies work on the principle of ‘Write Twice, Run Twice.’ So, it requires a lot of your time and increases the cost. Flutter is a cross-platform framework that works on the principle of ‘Write Once, Run Anywhere.’ So, a developer can develop an application for two different platforms utilizing the same codebase. It remarkably decreases the app development cost and time.

3. Application Performance

Native app development works effectively without using external libraries. Also, native apps consume a maximum of 50% of the complete GPU performance. Whereas Flutter requires built-in native components to develop mobile applications. Flutter also uses the Skia library to load graphics on various devices efficiently. That’s why Flutter consumes twice the memory as compared to the native applications.

4. Features & Integrations

Native app developers have abilities to integrate their frameworks and programming languages depending on the software design pattern and the application performance. But integrating third-party libraries and plugins is not difficult. But it can be challenging for developers who don’t know how to use Dart’s functionality

5. Availability of Developers

If you need an app developer for an Android app using native app development technology is quite easy. Also there are many skilled iPhone app developers present in the market. In the shot, you can find Android and iPhone developers easily using native technology. Flutter is comparatively new in the market. so there are not so many developers who are familiar with this technology.

6. Code Maintenance

Maintaining code in native applications is time-consuming and costly. The first developer needs to spend time handling two codebases then needs to detect bugs and update them regularly. Whereas in Flutter app development code is maintained fast. because a single code is maintained for two separate platforms.

Conclusion

Both Flutter and native app development offer different advantages and choosing one of them is not an easy task. Choosing the most suitable technology includes several factors like demand, cost and business objectives. We see different benefits of both technologies you can now choose according to your business requirement which technology is most suitable. If you need the latest animation to be integrated Native technology is the best or you want faster app development at a low cost you must choose flutter app development. WDP Technologies is one of the best web and mobile app development companies offering multiple development services using many different technologies. You can hire mobile app developers from our organization to help you in completing your business requirements.

Laravel VS WordPress: Which Is Best For Your Website Development?

Laravel vs Wordpress both can help you build highly functional websites with great user experience and simple-to-manage admin panels.

A very common difficulty that many individuals are facing is which one they should choose for their development project, WordPress or Laravel. This article will assist you with a solution that in the clash of the two most famous website development technologies Laravel vs WordPress, which one will be the most suitable and a superior fit for your business needs

One of the hardest and most significant choices that entrepreneurs need to make prior to building their online business platform is which technology they pick to decide to build their site upon. For a business, an office is the actual piece of its personality from where business is initiated. Likewise, a site is a computerized piece of digital identity of individuals visit to get data about the business and the services it offers to the clients.

In today’s era, various options are available. Everyone is building their own customized platform according to business needs. which makes it extremely difficult to choose one. Entrepreneurs need to keep their plans, necessities, and objectives as the main priority while pursuing a choice. We should grasp WordPress and Laravel exhaustively and see which one would be a best choice for you and your business.

What is WordPress?

WordPress was basically launched in 2003 as a blogging platform. Now it has become the most powerful CMS (Content Management System) on the internet handling around 42% of the complete web alone. A CMS is a ready-to-use system that allows users to publish, edit, and mange content which includes text, images, and videos very easily and efficiently. WordPress has developed a lot bigger than simply contributing to a blog stage and has turned into an unbelievable CMS that can stretch out its usefulness to perform complex tasks required by a web application.

Read More: Secure Your WordPress Website

What is Laravel?

Laravel was first launched in 2011. By that time it has become a robust and powerful PHP web Framework in the market. It can take the progress of your business project to a completely new level. Consequently, strong features like the Blade template engine, Artisan command-line interface, and built-in database management system makes building complex applications exceptionally easier for Laravel developers. The popularity of Laravael has developed over the most recent few years making it the main decision for creating complex applications on PHP.

Similarities Between Laravel Vs WordPress

This article consists of many differences between Laravel vs WordPress, But you must know about the few similarities between the two, Let us understand the similarities;

🔹Open-source technologies

🔹Written in PHP language

🔹Developed in object-oriented programming pattern

🔹Extremely flexible, customizable, and extendible

🔹Pre-loaded with tons of pre-built functionalities that can be implemented readily

🔹Popular and backed up by huge supportive developer communities

Laravel VS WordPress Comparison

We should figure out this in a more conceivable manner. A site is a virtual office or work environment for a business and thus its establishment and working is likewise basically the same as that of the actual one. A regular business needs an actual office that needs a land parcel to be based upon. A structure is built upon the land, then, at that point, the structure’s inside is chosen, rooms, segments, and sub-segments are made, and afterward, items are displayed.

Utilising WordPress to make your site seems like getting a pre-developed building and setting up your office in it by customizing the inside, introducing pre-constructed furniture and stock, and redoing the look and feel of the workplace. While involving Laravel in your site’s advancement looks like developing the entire structure for your office, planning rooms, segments, and sub-areas, planning, making and introducing the furnishings and stock, doing this without anyone else, and afterward exhibiting items.

🔹WordPress is CMS that anyone can easily use to set up and deploy a website within a short period of time. whereas Laravel is a PHP frame that needs the expertise to use, everyone cannot use it. It is generally used to build web applications from scratch.

🔹UI and site structure of a WordPress website can be changed easily and customized by installing and modifying already-built themes. In Laravel Blade template engine is used for building the front end of a web app but requires to develop of UI from scratch.

🔹The functionality of the WordPress website can be extended easily using pre-built plugins. whereas Laravel had different packed PHP libraries which offer features like authorization, authentication, inversion of control, etc. Any kind of customization in functionality needs to be done from scratch.

🔹Using WordPress one can manage content very easily by using an easy-to-use UI. In Laravel content management is a complex task.

🔹WordPress depends on an event-triggered development architecture (and that intends that on the off chance that *this* occurs, do *this*). Laravel utilizes model-view-controller development architecture.

🔹WordPress has a shallow expectation to learn and adapt and anybody can learn it within a brief period. Laravel, then again, is perplexing, its expectation to learn and adapt is steep and it requires a ton of investment and works to learn.

🔹WordPress is of course evolved to be a Website design enhancement cordial permitting advertisers to handily design their promoting systems and execute them. Nonetheless, Laravel needs custom improvement of uses requiring a ton of work to accomplish even a little for Search engine optimization.

🔹Core WordPress is quick yet as an ever-increasing number of expansions are added to the site, it gets over-burden and turns out to be slow. However, Laravel is worked with Symfony 2 permitting reusability of code making it fit for taking care of high loads effectively and productively.

🔹Keeping up with the custom code in WordPress is exceptionally hard. Then again, Laravel’s MVC structure makes support a lot simpler.

🔹Making and modifying new data sets is exceptionally perplexing with WordPress. While Laravel utilizes Articulate, an Article Relationship Mapper (ORM), making it extremely simple to oversee and interface with information bases.

Read More: Squarespace Vs. WordPress

Conclusion:

Laravel Vs WordPress; both are entirely flexible, practical, and famous platforms, however, are totally different from one another. Both have their upsides and downsides and you can utilize both to develop a similar sort of framework. However, the selection of one totally relies upon the financial plan, scale, crowd, and other long-haul objectives of your business.

You can begin at this moment and assemble your digital office without help from anyone else. Yet, to have an effective framework that can serve to assist your business then you ought to take the assistance of experienced planners and skilled workers. In the event that WordPress is the one that best suits your business prerequisites, here is the rundown of top WordPress improvement organizations that can assist you with building an ideal site for your business.

In the event that Laravel appears to be a superior fit for your marketable strategy, here is the rundown of top Laravel improvement organisations that can assist you with building a strong framework fit for satisfying your business needs.

8 Ways To Increase Your Website Value

If you are keen to increase value of your website you must follow a few hacks that will help you in increasing customer engagement on your website.

If you are running a business you must know about the benefits of having a website. A business website is something that connects your clients to you directly in any which way. Building a website is one thing and increasing its value is another important thing one must focus on.

If you are keen to increase the website value you must follow a few hacks that will positively help you in increasing customer engagement on your website. Increasing traffic on your website is not a small task you must show your customers what they actually willing to see. SEO is one of the important factors affecting the growth of your website. Let us understand the factors that affect the value of your website.

1. Link Building With High-Authority Websites

One of the best ways to increase the website value is by building quality backlinks with authority websites in your industry. There are many ways you can build backlinks but one way which is going to absolutely increase the organic value of your website is by creating blog backlinks. A blog can help your website to look more authoritative and produce good value for your customers who are looking to get information from your website.

2. Increase Organic Traffic With SEO

Search Engine Optimization is also the best way to increase the organic traffic of your website. SEO includes different strategies that can be used as a way to increase the value of your website. One activity that is creating quality content is the best way to handle website traffic is mostly used. Good quality content provides value to a business website and helps users to better connect with you.

3. Creating Social Media Accounts For Your Business

Social media is one way by which you can attract the young generation to your website. Today everyone is using social media account to promote their business products and services. Create social media accounts for your website that will help you to increase your online popularity. Having social sharing buttons for your business website content is one way to grow the amount of traffic you receive from social media websites like Facebook and Twitter and can help improve organic traffic and SEO value over time.

4. Website Design Updates

keeping your website fresh and updated is also counted as a way to increase traffic. An attractive website design attracts more visitors and increases the value of your website. You can hire a website development company to design an attractive website for you and keep it always updated.

5. Target The Right Keywords

Keywords are words that identify your services and products. Whenever you write content for your website always target those words which mostly appear in google search engines and are also related to your business also. Using easy and correct keywords helps your customers to find you very easily.

6. Optimize Your Website For Mobile Devices

Always create a responsive website design so that it can be used on any device without any glitches. It should work on different devices with perfection.

7. Testimonials And Star Ratings

Clients’ reviews and ratings are also very important things you must consider while adding value to your website. A true customer review will help your users to get a real judgment about your services and also helps in building trust.

8. Use Different Payment Options

If you are a service and product seller you must use different payment options which will allow your clients to make payments easily. Use payment options like Google Pay Phone Pay etc.

Conclusion

Having a business website is not enough, keeping it updated and fresh is also very much important to make productive growth. There are many ways to discuss above to follow for growing website value. WDP Technologies is a way better to increase website values. We are one of the best web and mobile app development companies that provide all kinds of web development and app development services.

How Mobile Apps Are Revolutionising Future Of eCommerce

This article will explain advantages of investing in excellent eCommerce application development and how these apps can alter the eCommerce scene.

The eCommerce industry is growing day by day at a great speed for the past few years. With the growing knowledge of eCommerce, people are becoming more convinced to shop online. Global reach to vendors, time effectiveness, fast delivery, and many more are a few benefits that everyone feels with online purchases. Also one of the important reasons is Covid-19 when no one was allowed to go out and buy all necessary things online. But the one thing that should not be ignored is mobile applications that have made everything in just a few clicks.

No wonder mobile apps are popular for your day-to-day activities. The Mobile App Development industry has changed your lifestyle. You can book cabs, food, buy clothes, make payments,s and many more. Every businessman is aware of mobile apps and they all are willing to have an app for themselves. No matter what the size of the organization, a mobile app will help you. Let us discuss what are the benefits of e-commerce app development for business.

Benefits of having your own eCommerce application

Before understanding the benefits of having an eCommerce app for your business. An estimation has been made that 79% of smartphone users have purchased from online applications in the pass few months. After knowing this, developing mobile apps are more focused on user experiences. Mobile shopping covert into achieving different business goals. An eCommerce website can influence user engagement and grow conversion and build loyalty.

Building an eCommerce app also affects the customer. A good shopping experience makes shoppers use that app again and again. Retailers are trying different methods to manipulate users to buy from their business apps. Social media, push notifications, and modern technologies like augmented reality (AR) are just a few examples. Sopping via using mobile applications very much convinces users.

Opportunities arising from having an eCommerce application

In today’s era, many mobile devices can convert into eCommerce tools. Vendors are aware of all these opportunities and concentrate on customer experience, simple interface, and quick purchase process of mobile app development. Digital marketing is a great reason that helps in customer acquisition. Today, verbal or old strategies of marketing are not able to provide the satisfactory result as digital marketing can.

Mobile App development can be considered a way for retailers when they face any kind of workload on their online business. There are many sales channels that can help shoppers more ways to complete their purchases. For clients, the validity of the local application that prompts them to download it is the presence in believed sources, for example, Google Play Store or Apple Application Store. All things considered, everything no doubt revolves around the security of cell phones and, above all, information and money.

What to consider when creating a eCommerce application?

Most of the people involved while mobile application development, programmers, designers, and testers, – are accountable for building a solution that will match your expectations and the interest of buyers. A good app development must include creating an app that will be different for the owner. It can be personalized products, operating system availability, or interesting graphic design.

Keep yourself in such a position as the user and understand his assumption. A question arises – what will make people reach for my solutions? Will it integrate with a mobile wallet or maybe a product comparison engine enabling the best buy? There is no single brilliant implication that can ensure a positive outcome. For that reason, it merits having support for example insightful instruments, which will give you a more extensive viewpoint on each application client.

How to make money from mobile eCommerce application?

Mobile shopping app is not just online stores. There are so many business models and eCommerce features for which smartphone is necessary. These models can be divided according to subscription principles. The division into premium and freemium is also used for example, in streaming apps or modern press. Benefits from repeating client payment in return for special substance is a typical practice. Online business entrepreneurs procure from show advertisements by application clients. All things considered, income is created on a for-each-snap (CPC) or per-view (CPM) premise.

What does the future hold for mobile shopping?

The future looks very beautiful and innovative with these mobile apps. According to reports in its research that mobile app users spend 90% of their time on apps and the remaining 10% on websites. The assumptions also apply to social media, which will reflect the influence of e-commerce apps more and more with each passing year. Selling online using social media or the ability to create sales by using social media. However, just depending on prediction is not enough because the role of vendors is also to follow trends and skillfully use them

Conclusion

According to studies on eCommerce, mobile application development can be helpful for your business growth. You can use an online shopping app for interacting your clients with you. Irrespective of the fact what is the size of business an eCommerce mobile app will be helpful.

Why Small Business Needs a Website to Grow its Business

Let us understand through this article, what are the different reasons why every small business needs a website to grow your business.

Many small businesses think that a website is an unnecessary expense for their business and they prefer not to build a website for themselves without knowing benefits of having website. A lot of new business people believe that a Facebook page is more than enough to maintain their online presence which is not right actually. Honestly telling a website is necessary for each business no matter what is the size of the business. A website helps your business to get highlighted.

A professionally designed website is not an extra expense it is an investment to grow your business. The online presences of any business despite its industry have the power to make it or break it. In today’s world majority of the customers purchase products or anything after going through the company website. People love to shop from websites that have a good reputation in the online market. No matter what audience a company is reaching if it has a good website it is enough for the customer to build trust in them.

6 Reasons Why Every Small Business Needs a Website

After this pandemic situation, everyone has understood the value of online presence in the industry. Cultures are now expanded beyond borders and people are reaching different corners of the world to buy what they are looking for. For you, it is very important to have a good website so that you can promote your local business globally. You must understand who are your target audience and you can read them. To reach people globally you will always require a website. You can hire website developer to develop a professional website for your business. Let us understand what are the different reasons why every small business needs a website to grow your business.

Makes you Professional and Credible

A professional website makes you stand out different in the market from other companies and competitors who are offering the same services. Customer always looks for professionally designed website and they found them genuine and trustworthy. Websites are more flexible and easy to understand what you are offering as compared to social media pages.

After doing research it is found that a company having social media pages is found less credible than a company with a proper website. In the end a customer will always get connected to those who they trust and who have a great website is the foundation of building trust in customers

Expands your Business

While your small business could have a good number of clients now, every organization eventually goes through a client turnover. To guarantee that there is continued business, and gain new clients your small business will need a website presence. This will assist new clients with tracking down their direction to you. Various Website optimization improvement devices are there that can truly push your site to be seen by the important crowd.

At the point when individuals have an issue, they will quite often go to research for solutions. That is the point at which your business website can jump in front of them to sparkle and grow, by offering your customers the solutions through your services. Eventually, building a website do cost a bit but they definitely return your investment in turn giving you your audience and helping your business to grow

Saves Time & Improve Work Performance

A small business always has an all-hands-on-deck situation. So some incoming calls are not get answered because of distracted staff and may be due to unhappy customers or unsatisfied customers. Such things are not good for small businesses. Hence your need a company website to save you from getting into such troubles. A website will definitely help you to answer each call from your customer and provide them with a satisfied solution.

Some frequently asked questions can be mentioned on the website that you know every customer will ask- such as the location, operational time, services, products, etc, can be answered clearly on your website. The website allows you to keep a track of all the customers you receive throughout the day. The website can accommodate customers 24/7 which gives you more time to focus on your actual services and products. While websites also save time and have an advance benefit too they will be able to provide you with good customer service

Displays Products & Services with Clarity

Your business website work as an online brochure with all the information mentioned and fully updated, images, videos, product description, etc that all grow the website. The customer before buying goes to the visual description of the product and decides to purchase.

Your small business will need to share all the business updates for this website is the only best solution. New product launches and kinds of deals and offerings can be displayed on your website in real-time. Websites are mostly more beneficial for local businesses.

Guides the Narrative

While it’s difficult to have authority over what customers say about you, it’s quite possible to mold the perception of your brand. Adding your business story on your website, along with the previous customer reviews and ratings. This can build trust in the customers.

You have a choice to decide what you want to convey through your brand. Your business approach, objectives, and services. This will help your clients to easily understand your brand. Testimonials and reviews are the things which will act as social proof and more trust about your brands

Affordable to Build Website

A good and professionally designed website is the bread and butter of any business today. Building a custom website is now not very much confusing and expensive as it was. In today’s digital world it is the biggest mistake if you don’t have a website for your business. You can contact WDP Technologies to build a website for you at your budget. Conclusion

After all the discussions about having a website for a small business, you must have understood why small business needs a website. There are many web development companies in the market that will help you in developing a good and professional website for your business. There must be no more excuses for not having a business website yet. If you have one already then you need to update it according to the present demand and if you don’t have one then you should buy one. An online presence of business in today’s world is supposed to be cheery on your cake.