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    10 Essential Features To Power Up Your New eCommerce Website

    By Nemi Mangal | December 30, 2022

    Features for eCommerce Website

    Organizations are focusing more on providing the best quality eCommerce website solutions to their customers. They are concentrating on developing eCommerce engaging, giving it a more user-friendly interface, and offering regular feedback. The below article consists of features that are very essential elements for an e-commerce website to grow business at a good speed. 

    Features To Power Up Your New eCommerce Website

    In the past few years, we all have seen a great transformation in performing business activities in different ways. Commercial businesses have been greatly judged in terms of how they work. They have built an online website where they work around their product and services to build a brand image while keeping customers’ needs in mind which is called e-commerce. There are many companies that are more popular for serving their products and services online. 

    Most physical businesses have turned into internet-based businesses. Here we have mentioned some of the elements of eCommerce website design that are important for any progressive online business.

    1. Customer Names

    It is very important for each customer to be recognized or be addressed by their name, and  This is the reason why every good salesman on duty exploits their customers’ same needs. They will always ask for customers’ names and they will mention them or call them by their names whenever they want to address them. 

    The best eCommerce website also needs to include personalization as it helps you to make customers feel happy and special. Therefore it is very important to add a name feature on the signup page of your website so that customers can enter their name which you can use later. There are a few benefits of including the names of your customers in your website signup process. First, it is very easy and fast to write a name rather than uploading a picture or adding other personal information. Second, people do not really feel unsafe or hesitated while sharing their names. Last but not least, you can make your customer feel special by providing them with their own named dashboard.

    2. Best Selling Products On Homepage

    Just like traditional shopping, every customer will first want to look for products that are categorized as bestsellers. They would just want what you’re offering them, so it is very important to display all your products on your home page or front page. It will save time for your customer which is mostly why they feel good about your service. IT will also help them to make the right selection as they can get what they actually find on your website rather than scrolling and wasting time looking for other things. 

    3. Product Collections

    You can collect all similar products in a single place, which is called Product Collection. Products can be placed on the basis of season, festivals, new arrivals, sales discounts, or anything like that. The most important benefit of using product collections is that they get ranked on search engines very easily. However, you will need to keep updating or replacing your product’s places regularly. This would help in keeping your new potential customers based on their interests.

    You can also include a list of recommended products on your website to make them more personalized. Customers generally buy on the basis of what the last customer had searched for. so, update your library on the last customer search basis.

    4. Zoom Option for Pictures

    Most of the websites forget to add a zooming option on the product pictures and snaps they have displayed. Nobody purchases a product without looking in detail into it. Even at a physical outlet customers check products from very close to small things. This is what increases the need of adding a zoom option on your website to make your customers comfortable with your product. If they can check the product thoroughly they will then be able to reach the decision of buying or not buying. Also, make sure to add high-quality pictures on your website which reflect the product quality and also implement the zoom in and out option.

    5. Shipping Details

    Generally, it is suggested to include a shipping or delivery option at the top of your webpage; it is most commonly added to the header of the website. A thing that must be taken care of is to give full information about varying shipping costs based on geological locations. The best approach is to provide a completely free delivery service in order to grab more customers to your website.

    6. Contact Info & Feedback

    It is examined to be the best feature to add one’s contact on your website. This will help you to earn the trust of your customers by knowing that they can reach you anytime they want. In case something goes wrong, your customer will have the option to tell you about it. This will, in turn, help you to make and sustain long-term relationships with your customers.

    Most of the well-known eCommerce website development services also call for including a review option. This is a way by which your customers will be able to chat with you in case they have any issues. If you are not capable of chatting with your customer a simple feedback form would be also helpful for you. Remember that these forms should be checked regularly and replies must be sent within the given time. 

    7. Ratings And Reviews

    One of the most essential features of an eCommerce website is to add a rating and review option to your webpage. A good eCommerce website design is considered as a community where the owners of the page, the ones who run it, and the customers work in a cooperative manner. Customers not only purchase products, they also recommend your products to others. Referring your product to someone adds good value to your website. 

    Some of the webpage owners are not very open about adding the reviews option. The fear is that customers may be not satisfied with offerings or services. Well, if you are not very much confident about the quality of your product, then how can you expect your customers to like them? The point is not to feel shy away from negative feedback and it will help you to improve your product or service.

    If you are still not sure about keeping the review option on your website at least add a rating feature so that they can trust your product and services.

    8. Price Filters

    eCommerce solutions focus on having price filters implemented in your website. There are a multiple eCommerce website development services industry, which is why they need special attention and care. You have to concentrate on offering your customers the ability to sort out your products based on their price range. You need to add proper information if the price includes any other charges or not. The details of pricing must be transparent; you should not include any kind of hidden charges. The reason behind this is to make your customers feel that they can trust your brand in order to retain them for a longer period of time.

    9. Wishlists

    You must have seen a wishlist option in all big e-commerce platforms where customers can save things to buy them later. This feature is also very important in case your customer wants to buy multiple things but they are going out of budget so they should be able to save them at a separate place so that they don’t have to waste time searching for things when they visit next time. By adding a wishlist on your webpage you are giving an opportunity to your customers to keep an item aside for them for potential purchase. 

    10. Sharing Option

    Multiple eCommerce website designs greatly focus on adding a sharing feature. You can add short links with the share option; which will allow your customers to let others know about your product listings. Nowadays, implementing a share feature on your webpage is a big benefit, as people use social media all the time. Also, don’t forget to make your site mobile-friendly, as the maximum number of users will come to it via their smartphones. The share options could be for social media platforms, SMSs, etc.

    Read More : Must Have eCommerce App Features


    All we want to share is that eCommerce website development services and eCommerce design solutions are one of the best ways to boost your webpage. The online business world is moving day by day and one must be aware of the changing trends in order to make their website more functioning. All the necessary features of eCommerce website design discussed above are just to kickstart your company. They are not everything that you could do with your site, but they are the minimum service delivery standards.