Category: Blog

Outsourcing is booming around the world and the demand to hire offshore developers is growing every day. 

Affordable costing is one of the benefits of working with an offshore development team. There are two kinds of teams you can hire – In-House Team and Offshore Team.

An In-House Team is a place where you recruit different people, specialized in different skills, and create a team that will work together on your project. It is a very difficult task to choose such people who can work together.

On the other hand, an offshore development team is a group of professionals who can outsource your project at a relatively low cost. Hiring an offshore development team is less difficult than hiring an In-House team. 

What is Offshore Development?

Outsourcing is one of the best cost-cutting measures. It is an efficient business approach in which an It company hires another It company from a different country to perform specific tasks. 

These tasks can be mobile app development, software development, website development, product development, etc. 

Benefits to Hire Offshore Developers Team

1. Improved Productivity and Quality

The offshore developer’s team not only reduces costs but also streamlines the process and saves time. This means if you are going for agile development with an offshore development team then there is no need to spend extra time to train new employees. 

2. Flexibility

Changing the technology can be a challenge with an In-house team. However, once you connect with a trusted and reliable offshore development company, you can easily switch between teams (like from Android app developers to iOS app developers)

3. Less Expensive

Quartz reports that 46% of startups fail because they have no money in the initial stage. By choosing an affordable developers team, you do not have to spend money on expenses such as rent, salary, insurance, recruitment fees, etc.

4. Tax Saving

When you hire offshore developers in countries like India and Ukraine, etc. you can take the tax benefits they offered.

5. It’s your Team

When you hire an offshore development team in India, you can lead your team according to your requirements and expectations. You are free to tell them what to do and the way of doing things. 

Tips to Hire Offshore Developers Team

1. Experience

Many organizations follow this myth that age is one of the best ways to determine the expertise and the experience of an offshore development company.

Even companies that have spent a minimum or a significant amount of time in the market often go with unskilled developers and designers to lower down the costs. 

To evaluate real experience before hire offshore developers, you need to check whether the team has knowledge of development, technologies, and standards. 

Only companies that have previously worked on similar projects or currently working can genuinely understand your project expectations and requirements and also make sure that proper development techniques are implemented to complete your project with all the regulatory standards set by the industry. 

2. Project Management Capabilities 

It is difficult to determine the project management capabilities of an outsource development company while outsourcing your development project. 

Companies that offer project management within the SLA (Service Level Agreement) have the experience and expertise to make creative solutions.

Companies resolved the concerns with proper communication and provide complete project information through a designated point of contact who understands the project requirements. 

3. Communication Handling 

Communication handling is a major concern while hire offshore developers team, especially dealing in other countries. In addition to the obvious language and cultural barriers, the time delay is also an important factor.

Lack of communication may lead to misunderstanding in terms of project deliverables and project requirements which can ruin the client relationship.

Hire offshore developers team that provided a single point of contact to avoid delays and misunderstandings. 

4. Technology Expertise 

It is almost impossible for any developer to have all development knowledge in all possible coding technology. 

Therefore, it is best to hire a development company that offers a wide range of technologies and a team of competent developers who can handle the language requirements of your choice.

You need to look for development companies that have the necessary resources throughout the development lifecycle, skills in documentation, design, modernization, and conceptualization with the competency to handle multiple production cycles.

5. Business Understanding

Before hire offshore developers team, make sure that the team fully understands your project requirements. 

In order to have economically efficient service, it is important that your developers spend every single penny effectively without making any other expenses and deliver the project on time.

Most Popular Project and Service to Outsource

Here is a list of some services that are most frequently outsourced around the globe:

• • Website Maintenance
  • Mobile App Development
  • Website Development
  • Training and Consulting
  • Software Development

With years of experience in these domains, we offer various technology stacks. With us, you can hire an offshore development company in India as per your needs. 

Where Can You Hire Offshore Developers?

• • Via search terms like “hire offshore developers” or “hire developers”.
  • Search on Linkedin, Appfutura, and GoodFirms, etc., and similar websites.
  • Recommendations from your contacts. 

WDP Technologies provides outsource development and offshore development team. We have a team of experienced developers who have knowledge of the latest technology and tools and can work as per your project requirements. Connect with us to get our premium services. 

What is Google Adwords? And How Google ads work? These are common questions for beginners. 

So, Google AdWords is an online advertising platform that works on the pay-per-click algorithm. It allows advertisers to show their ads on the search engine result page.

Adwords work like an auction where people bid on clicks. It’s not necessary that the highest bid always wins. Google also considers the ad quality score. 

What is Google Adwords?

Google Adword is the largest online advertising platform that helps every type of business to get potential customers around the globe. Advertisers pay Google to show their ads on different ad networks.

It is called PPC (Pay-Per-Click), which means advertisers need to pay only for clicks on ads. This PPC depends on various factors such as target location, device type, keywords, and country, etc.

What are Google Ad Networks?

Google Adwords shows advertiser’s ads on two main networks – the search network and the display network.

On the search network, Google shows the ads on the search results in the form of text ads without any graphics. Advertisers bids on relevant and different keywords. When users type these keywords on Google, then it will be displayed on the top or bottom of the page with a small ad icon next to them. 

What is Google Ad Rank?

Google Ad rank is determined by two main factors, that is your ad quality score multiply by your maximum ad bid.

Google ads auction is focused on keywords. Advertisers choose a list of keywords to target. These keywords are relevant to their business offerings. Depending on the keyword’s competition and price bids, advertisers will get either upper or lower ad positions. 

Quality score depends on various factors such as:

• • The relevance of the ad to the search query.
  • The relevance of the landing page.
  • The relevance of the keywords.
  • Overall Account performance and CTR

Also Read: How to Advertise on Facebook Ads?

Setup Google Ad Account

1. Sign Up

Go to the Google Adwords website and create your account with your email. 

After filling in all necessary details you will land on a specific page to create your first campaign. Here you can choose a target audience, budget, writing your ads, and setting up bids, etc.

2. Set Budget

Now you need to set your campaign budget. Once you have entered a specific amount then it will never cross your expenditure limits. If you are a beginner then you should go with an average amount. 

According to a survey, the average conversion rate is 2.35%. This means, only 2.35% of users take the desired action after landing on the website. It is also called CPA  (Cost-Per- Acquisition).

Set your budget amount and currency, click on the Save button, and move to the next step.

3. Select Target Audience

Now time to select your target audience. You can set a specific geographical location to target your audience. 

This feature ensures that your ad will appear to the users who are searching with your keywords and are in the location specified by you.

With an advanced search option, you will get “Radius Targeting”. Radius targeting allows you to target a specific area in a city. Also, you can adjust bids as per the radius target.

For instance, you can bid lower within a 30-mile radius but higher within a 10-mile radius.

4. Choose a Network

Now, you need to select a network between Google Search Network or Google Display Network.

Search network will display your ads on Google SERP’s and Display network will show you ads on any website that show ads.

It is recommended for beginners to choose the search network because it shows your ads to the users that are searching for your bid keywords. 

Display networks ads are not query oriented. This network is good for retargeting, branding, and have a low CPC (Cost-Per-Click).

5. Choose Keywords

Keywords are search terms that users write into the Google search box. Adwords allows you to add around 15-20 keywords that may trigger your ad to show on SERP’s. 

It is a good idea to choose a few keywords that will definitely give you results, instead of choosing 20 that seem relevant.

As mentioned earlier, AdWords manages the bidding system. High search keywords are usually the most expensive to bid for. Choosing more keywords with higher search volume may cost a lot.

There are 4 types of keywords matching:

• • Broad Match

Your ad will show for searches on relevant and similar phrases including synonyms, singular and plural forms, variations, etc.

• • Broad Match Modifier

By adding “+” before a keyword, you can lock it into a place. Only when a keyword contains a word or phrase after “+”, your keyword will appear in the search results. 

• • Phrase Match 

When you select phrase match, your ad will appear in the search results for keywords that are in the same order as they are specified in AdWords.

• • Exact Match

This option ensures that your ad appears only when someone searches on the same search term as the keywords you select.

6. Set Bid

Adwords uses a bidding model. A bid is the specific amount of money that you willing to pay when every single user clicks on your ad. 

If you and your competitor are bidding on the same keyword and if you are paying more for a click, your ad will show higher than your competitor.

There are two bidding options. Either you can select Google to set your bid amount to maximize results or you can set bid manually. 

If you are a beginner then, you should choose automatic bidding until you get familiar with the Google Adwords system. 

7. Write Your Ad

Writing your ad is the most essential part of this process. Before writing your ad think about it, make it interesting. Your message should be clear about your offers or services. Here are few tips to start:

• • Keep it short: Keep your message short and to the point.

• • Headlines: You can write two headlines with 30 characters each. So, use this limited space wisely.

• • Description: 80-90 characters. Mention offers or discounts in the description. 

• • A clear call to action: Tell users what you want them to do with a clear call to action.

8. Create Your Ad

When you have finished writing your ad, click the “Save” button and continue with the final step in the process. In this section, Google will ask you about payment and business information. 

Summary

Google AdWords is an effective tool for gaining new customers for small businesses. However, if not used creatively, it can cost you more in advertising, without making a significant ROI.

At WDP Technologies, we provide digital marketing services such as SEO, SMO, SMM, and SEM, etc. We have a team of experienced digital marketers who have knowledge of the latest marketing trends and tools. Connect with us to get the best digital marketing packages. 

How to Advertise on Facebook?

Advertise on Facebook is a part of Digital Marketing. With this, you can reach potential customers who can actually buy your service or products. It’s important to know about different types of Facebook ads, budget options, and targeting methods, etc.  

To advertise on Facebook you need to create a business page first. You should use Facebook Business Manager to manage your campaigns and ads.

In this article, we will use Facebook Ads Manager to perform all steps.

Step 1: Choose your Objective

First login into your Facebook ad manager and choose the Campaign tab, and then click create to start.

Facebook offers different types of marketing objectives. So, you can select as per your requirements. 

• • Brand Awareness: Tell people about your new brand.

• • Reaches: Show your ad to people as many as possible.

• • Traffic: Drive human traffic on a particular website or web page. 

• • Engagement: To maximize post engagements such as Like, Share, and Comments.

• • App Installs: Encourage people to install your app.

• • Video Views: To increase your video views.

• • Messages: Encourage people to contact you via Facebook messenger.

• • Lead Generation: Get interested people queries about your product or offer.

• • Conversions: Get people to take action on websites like subscribe or buy products. 

• • Catalogs Sales: Show people ads for the products they are most likely to want to buy.

• • Store Traffic: Get people to visit your physical store.

You can choose a campaign objective as per your goals. In most campaigns like sales, you can pay per click and for traffic and views, you can pay per impression. 

In this example, we are taking engagement objective.

Step 2: Name your campaign

Now, you can name your Facebook ad campaign. You will see 2 more options A/B split test and campaign budget optimization. 

You can turn on the A/B split test option if you want to test your Facebook ad.

Campaign budget optimization is useful when you are using multiple ads. For now, leave it turned off.

For this example, we’ll choose Page likes.

Step 3: Set up your ad account 

Now, if you have already set up a Facebook ad account then you will see the Click button for the next step.

Or, if you are new to Facebook ads then you will see the Set-Up ad account button. Here you have to enter some basic details to create an ad account such as country, Currency, and tie zone, etc. then click to continue. 

Choose wisely, because if you want to change any options in the ad account then, you’ll have to create a separate ad account.

Step 4: Target your audience

Now, time to target people as per your requirements.

At the top of the screen, you can give a name to your Facebook ad set and select a Facebook page to promote.

Now, select the first option to add your custom audience. Select target locations, age, gender, language, etc. At the right side of the screen, you will see an audience size indicator, that will give you a sense of your potential ad reach.

Always keep in mind that these are estimates, not guarantees.

Now, come to the detailed targeting. Effective targeting is the key to maximum ROI.

There are various ways to target your audience in Facebook ad manager. There are two fields to target the audience. 

• • Detailed Targeting:

In detailed targeting, you can include or exclude people based on their interests, behavior, and demographics. 

For instance, you can include those who are interested in driving and riding but can exclude those who are interested in racing.

• • Connections:

If you have an existing connection to your app, Facebook page, or an event you managed then you can target or exclude those people.

For example, if you want to reach a new audience, you can select “Exclude people who liked your Page.” 

Or, if you want to promote a new product or an offer to your existing fans, select “People who liked your Page”.

Or, you can target friends of people who have previously interacted with your brand.

Step 5: Choose ad placements 

Now, time to choose where your ad will appear. If you’re new to the Facebook advertisement, the good choice is to use Automatic Placements. 

When you will select this option, Facebook will start automatically place your ads across Facebook, Messenger, Instagram, when they are likely to get the best results.

When you get more experience, then you can place ads in a specific location or platform. There are the following options:

• • Device Type: Mobile, Desktop, or both.

• • Placements: Stories, Feeds, In-article, In-stream, Messages, etc.

• • Platform: Facebook, Instagram, Messenger, or Audience Network.

• • Specific Operating System or Devices: iOS, Android, Specific Mobiles, etc.

Step 6: Set budget and schedule

Now, time to decide how much money you want to spend on ads. In this, you can choose a daily budget or a lifetime budget. You can set the ad start and end date or can choose a live ad right now option.

You can control more your budget with an advanced budget option. 

Then, click continue to proceed further.

Step 7: Create an ad 

In the last step first, you need to select an ad format. These ad formats will be available as per the campaigns selected. Then, enter the title text, descriptions, images, videos, and links, etc.

Now, use the preview tool to check your complete ad and presentation of your ad. In the last, click on the confirm button to advertise on Facebook and wait for a notification from Facebook that your ad has been approved. 

List of Different Facebook Ads

• • Image Ads
  • Video Ads
  • Carousel Ads
  • Slideshow Ads
  • Instant Experience Ads
  • Collection Ads
  • Lead Ads
  • Video Poll Ads
  • Messenger Ads
  • Dynamic Ads
  • Playable Ads
  • Stories Ads
  • Stories AR Ads

Text and Objective Specification to Advertise on Facebook

Image ads

• • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except video views

Video ads

• • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except catalog sales

Facebook Stories ads

• • Text: Leave around 250 pixels text-free at the top and bottom of the ad.
  • Campaign objectives: Engagement, catalog sales, messages, store traffic

Carousel ads

• • Headline: 25 characters
  • Link description: 20 characters
  • Body text: 125 characters
  • Campaign objectives: All except engagement and video views

Slideshow ads

• • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All

Collection ads

• • Headline: 25 characters
  • Link description: n/a
  • Body text: 90 characters
  • Campaign objectives: Traffic, conversions, catalog sales, store traffic

Instant Experience ads

• • Text: Blocks of text up to 500 words each.
  • Campaign objectives: All except lead generation, messages, and catalog sales

Messenger Inbox ads

• • Headline: n/a
  • Link description: n/a
  • Body text: 125 characters
  • Campaign objectives: Traffic, app installs, conversions, catalog sales, messages

Final Thoughts

With all these steps, you will be able to advertise on Facebook on your own or you can hire a digital marketing company to run Facebook ads. You can also connect with us to get the best Internet Marketing services.

Top Trending Programming Languages

Github top trending programming languages that have dominated the Information Technology Industry. Over time, these languages have been used to develop web and mobile applications.

1. C# 

C# is the most powerful and one of the top trending programming languages that used in .Net programming. This language is based on an object-oriented programming paradigm. Android, iOS, and Windows mobile applications are developed in C# and widely used for back-end programming. 

Advantages of C#:

• • Have structure like the C language.
  • Incorporated with the .NET
  • Perfect for Windows application development.
  • Quick compilation and execution.

Disadvantages of C#:

• • Less adaptability than C++
  • Takes time and effort for learning C.
  • Requires genuine aptitude and information.

2. Swift 

Swift language is used for iOS app development. Nowadays, iOS devices have a huge demand in the market. After the C language, Swift becomes the most popular and number one language for Apple. Swift language makes programming easier for iPhone app developers. 

Advantages of Swift:

• • It is secure and safe.
  • A major source of future iOS app developments.
  • Utilization of modern programming standards and methodologies.

Disadvantages of Swift:

• • Significant correction for each output makes it unstable.
  • Less functionality and connectivity with third-party tools and frameworks.

3. Ruby

Ruby is an easy learning language. Its main roots are the documentation of procedural and practical programming. It is designed to create proposals that people can easily understand and can fit into the engineering vision. The web-based applications which are developed and executed in Ruby are called Ruby on Rails web development. 

Advantages of Ruby:

• • Quick production of web apps.
  • Simple, durable, Refined to unravel.

Disadvantages of Ruby:

• • Because of a little run time, performance is affected.
  • With fewer boots, Stability is affected.

4. GO 

Go language is developed by Google and is also known as Golang programming language. This language provides a wide range of support for multi-threaded applications so that it is accepted by an organization that relies on shared systems and has become one of the top trending programming languages in the list of Github.

Advantages of Go:

• • Developed by Google.
  • Easy to learn.
  • It is more secure.
  • Clear syntax
  • Fast processing.

Disadvantages of Go:

• • No support repositories.
  • Lack of adaptability.

5. Python

Python is one of the most popular programming languages ​​in 2021and is easy for inexperienced to learn because of its convenience. As python is an open-source programming language, its development possesses a large number of libraries.  

Designed with a user-friendly data structure, this programming language can be used for machine learning. Software that supports 2D and 3D animation is easily configured with Python. Examples, Inkspace, AutoDesk, etc.

Advantages of Python:

• • Easily readable.
  • Reliable in nature.
  • Multiple platforms and systems supported.
  • No compilation.

Disadvantages of Python:

• • Not for mobile computing.
  • Basics of programming are not available.
  • Some important basic concepts are hidden.

6. Dart

Dart is a client-based programming language that can be used on various platforms. This language is developed by Google to build mobile, server, desktop, and web applications. It is an object-oriented, garbage-collected, and class-based programming language with a C-style structure. That’s why it is included in the list of top trending programming languages on Github.

Advantages of Dart:

• • An open-source language
  • More flexible for development
  • Easy to learn
  • Offers tooling support
  • Ensures enhanced productivity

Disadvantages of Dart:

• • Limited resources to learn 
  • New to programmers with rare applications 

7. Kotlin

Kotlin was created by the Jet Brains group. Many mobile app developers state that the objective of this language has been fulfilled well. Kotlin demand is increasing rapidly. 

With the simplicity of the relationship between Java and Kotlin, Android app development has become more easier and pleasant. 

Advantages of Kotlin:

• • Increases the productivity of the teams 
  • Improved run-time execution 
  • Interoperability with Java 
  • Reliable and easy to learn

Disadvantages of Kotlin:

• • Different from Java 
  • Slow compilation speed 
  • Limited learning resources 

8. JavaScript

JavaScript is an object-oriented programming language that is used to develop front-end applications. It is one of the important technologies used for web designing and also utilized in gaming and IoT industries. Nowadays, most businesses are using NodeJs technology which is a run-time interface based on JavaScript. 

Advantages of JavaScript:

• • JavaScript is quick.
  • Gives a more extravagant interface to a site.
  • Exceptionally adaptable.
  • Used for creating dynamic applications.
  • Easily combined with other programming languages.
  • JavaScript is the only prominent language for the web.

Disadvantages of JavaScript:

• • Because of different web browser functionalities, the scripting can also be interpreted differently.
  • Permits only single inheritance.
  • The security risk for customer side contents.

9. C/C++

C/C++ will always be on the list of top trending programming languages because these are the base of all programming languages. The reason some programmers choose this language is that it is fast and reliable. 

The language also includes a repository called the Standard Template Library that is used for a wide range of data systems, mathematical operations, and algorithms.

Advantages of C/C++:

• • Facilitates reaching to the objects that are blocked by various other programming languages.
  • Rapidly program execution.
  • Preferred language for multiple platform applications development.
  • Efficient in performance and easy to understand.

Disadvantages of C/C++:

• • Not competent enough to handle the modern coding challenges.
  • No functionality like garbage collection and dynamic memory allocation.
  • Buffer overflow and memory corruption issues.

10. Java

Java is one of the most popular languages that are high in demand. Because of its high stability, It is a significant choice for many businesses to build dynamic web applications. 

Java is a tool for designing and developing mobile applications. It is used for developing websites back-end that experience huge human traffic like Amazon, Google, and YouTube, etc.  

Advantages of Java:

• • Collection of open-source libraries.
  • Automatically allocation of the system’s memory 
  • The code is designed based on the object-oriented programming model.
  • Automatically clears the cache and cookies.
  • Supports distributed computing and multithreading programming.

Disadvantages of Java:

• • Data structure quality cannot be created.
  • Expensive memory management.

11. PHP

PHP comes under the top trending programming languages and the most popular programming language for back-end development. Even Python and JavaSciprt are the most challenging for PHP, but the market still needs the best PHP developers.

Advantages of PHP:

• • Comes with many frameworks.
  • Simple for making site pages.
  • Effective debugging with the Xdebug feature.
  • Loads of computerization apparatuses.
  • No shortage of computerization instruments for testing and sharing.

Disadvantages of PHP:

• • Error handling is not managed well in PHP.
  • To enable additional features, extensions are required.

12. Matlab 

Matlab is an analytical tool that is used to analyze huge datasets and is also used in the image processing industry. 

Advantages of Matlab:

• • No compiler requires for execution
  • High coding efficiency and proficiency.
  • Perfect for creating logical research applications.

Disadvantages of Matlab:

• • It is not free.
  • Knowledge and experience are required to deal with intense compilation errors.
  • It is slow in functionality.

Conclusion

Github provides huge information about well-known programming languages that are accessible to code. Each programming language has its own lot of advantages and disadvantages also.

Moreover, if you are looking to develop a web application or mobile application, then connect with us. We have a team of professional developers who can build web and mobile application as per you business needs.

Top 13 Latest Mobile App Development Trends 2023

The mobile app development market is increasing every year with a peace of 11.5%. As per the past analysis, the commercial mobile app market was around 28 billion apps downloads. 

Mobile app developers and resellers need to keep them up to date with new trends of mobile app development. 

Here is a list of the latest mobile app development trends that will help you to develop more advance mobile apps and to stay ahead in the mobile app development market.

1. Wearable App Development

Wearable technology and development have been trending upward. There are lots of smartwatches, fitness bands, and trackers. But this is not the ending of wearable technology It has yet to reach its full potential. 

Look at this graph by eMarketer about wearable devices in the united states. 

In 2021, more wearable device apps will be made and users will be able to download apps through wearable devices. 

2. Beacon Technology

Beacon technology has been embraced by many industries. This technology can add more advanced features and functionalities to any mobile app. 

In 2013, the first mobile app was developed on beacon technology. Over the last few years, a lot of advancements have been made to beacon technology. 

Proximity marketing is the main benefit of the beacon technology. It improves customer’s experience through a mobile app. 

According to Statista, the beacon technology market is increasing at a growth rate of 59.8%, and the estimated market value will reach $56.6 billion by 2026. 

3. Mobile Wallets

Online payments through mobile wallets are increasing rapidly. Most used mobile wallets such as Amazon Pay, Google Pay, Apple Pay, and Samsung Pay are trending upward. 

In 2019, there was $6.1 billion worth of transactions from online mobile wallets and expected to reach $13.98 billion by 2022. 

So, mobile wallet app development must be considered in the latest mobile app development trends. Every mobile app that processes online transactions should have an integrated wallet.

4. Augmented Reality and Virtual Reality

Augmented reality and virtual reality are increasing the high-quality mobile game applications. “PokemonGo” is one of the best example of AR technology. AR and VR are also using for several use cases. 

Many use cases using AR are innovating by Apple and Google. Google is about to introduce a new Google Maps feature using AR. It will provide real-time direction by using a mobile phone camera.

Thus, AR technology integration is essential, and one of the latest mobile app development trends that will create a seamless experience for mobile users.

5. 5G Technology

There is a significant impact on app development trends by 5G technology. This technology has changed the way mobile apps are used and created for creators, developers, sellers.

Around 3.5 times higher 5G connections are there in 2021 compared to 2020 and estimate to increase triple times by 2022.

So, what is the impact of 5G technology on mobile app development?

In 5G technology, speed and efficiency will improve. While boosting traffic capacity and network efficiency, It is expected to deliver a 10x decrease in latency. Depending on the mobile network operator, 5G will be 100 times faster compared to 4G.

5G technology will boost the functionality of mobile apps. It allows developers to add more new features and functionalities without affecting the performance of the mobile apps. 

6. Chatbots

Nowadays, chatbots have become much more advanced. As per customers’ demand, chatbots on websites have gain popularity and become the new standard of online customer service.

Since chatbots come with AI technology, their chat responses are becoming more human-like. There are millions of mobile apps are on Apple and PlayStore but only a few apps are using chatbot functionality. 

7. App for Foldable Devices

Over the last couple of years, smartphones with buttons or no buttons have changed the cell phone market. Nowadays, foldable phones are changing the smartphone market game.

In the last year 2019, we saw some foldable mobile phones like Motorola Razr, Samsung Galaxy Fold, and Huawei Mate X.

These foldable smartphones are coming with new technology so that users can fold or expand mobile screen size as per their needs. For example, a user can make a call with a closed device and can watch videos by unfolding the device.

According to Statista, In 2019 around 3.2 million foldable devices were shipped.

So, the idea is that a mobile app should adjust its display seamlessly according to the screen folds or unfolds.  

8. Machine Learning and Artificial Intelligence 

Machine Learning and Artificial Intelligence have introduced in mobile app development years ago. Siri or Alexa is the best example of AI and ML that comes first in our mind. 

Last year Apple launched Core ML 3 that is the latest iOS app development framework. It will help iPhone app developers to integrate AI into their mobile apps.

Some example of AI features:

• • Face recognition
  • Image recognition
  • Voice recognition
  • Text and Image classification
  • Predictive maintenance

So, AI and ML should be considered in the latest mobile app development trends. This technology can make mobile apps smarter and can improve app performance. 

9. Internet of Things App Integration

IoT stands for the Internet of things and describes as several growing devices connected to the internet. It provides automated control to customers. Smart home technology is a good example of IoT mobile app development.

According to GlobalData, the IoT market is expected to reach $222 billion in 2021 and $161 billion will come from software like mobile apps. 

So, we will see more mobile app development with IoT features. Household devices, healthcare, and automobile are good markets for mobile apps development.  

10. App Security

Nowadays, almost everyone is susceptible to cybercrime. Malware attacks have increased by 54% and almost 60% of fraud happens from mobile devices. 

Mobile app users are aware of app security risks. Users think twice before giving personal or sensitive information to third-parties.

Developers will start implementing Apple Sign In in their mobile apps. Users can simply create or sign-in with their Apple Id. These accounts are protected with 2-factor-authentication. 

11. On-Demand Mobile Apps

On-demand mobile app development is growing and trending upward and these mobile apps are the perfect fit for the latest mobile app development trends.

Some examples of on-demand mobile app industry:

• • Doctor appointment app
  • Food delivery
  • E-learning
  • Laundry service
  • On-demand taxi app
  • House cleaning
  • Fitness app 
  • Maintenance service
  • Classified service

Users spend billions of dollars per year using on-demand services.

So, there is a huge opportunity for on-demand services. You can add advanced features and functionalities to their mobile apps.

12. Cloud Development

Cloud technology can improve mobile app performance at the user’s end. Mobile apps can store data and perform complex tasks on the cloud. No need to store data on user’s devices. 

This is not only a streamlined solution but also a cost-effective development solution. 

You have to keep an eye on cloud mobile app development trends to stay ahead in the mobile app development market.

13. Instant Apps

Android launched instant apps a few years ago. Android studio allows android app developers to build instant apps to improve android mobile app performance.

Instant apps are a great way to provide a better user experience to mobile users. Users can try the mobile app without installing it on devices by just click on the “Try now” button. 

Conclusion

The mobile app development trends are constantly changing. If you are using old methods to develop mobile apps then you will be no longer stay in the competitive market. 

You don’t need to implement every trend in your mobile app. But you need to have some knowledge and understanding about the latest mobile app development trends so, you can adapt accordingly. 

As we are a mobile app development company, we have a team of experienced mobile app developers who can develop mobile apps according to your project and market needs. 

PHP is one of the widely used programming languages for web development. PHP is considered quite secure and stable. But the complexity of websites is increasing day by day. PHP developers have to write hundreds of lines of code to create these complex websites that take a lot of time. 

That’s why PHP frameworks come into the picture to save time and reduce the complexity of web development.

What is a PHP Framework?

PHP frameworks are the web development platforms. These PHP frameworks provide code libraries for functions, classes, etc. PHP frameworks streamline the web development process. These frameworks help to promote rapid web application development that saves your time, creates more stable applications.

What are the Best PHP Frameworks for Website Development?

1. Symfony

Symfony was launched in 2005 and has become one of the best PHP frameworks for website development. Symfony follows the standard of PHP completely. Most popular content management systems such as OroCRM and Drupal use the Symfony components. 

Due to reusable libraries and components, Symfony becomes the first choice for many Symfony developers. A variety of tasks can be performed such as object configuration, authentication, templating, and many more.

Symfony supports the most databases:

• • • Drizzle
    • MySQL
    • Oracle
    • SQLite
    • PostgreSQL

Quick Specifications

Launched: October 2005

Current version: 5.1.4

Technical requirements:

• • • PHP >= 7.2.5
    • Composer installed

2. Laravel

Laravel was launched in 2011. The ability to handle complex web applications with advanced security and speed made Laravel very popular among all PHP frameworks. Laravel reduces the complexity of common tasks such as sessions, authentication, routing, etc. 

This PHP framework is used by many Laravel developers as it offers a vast ecosystem. It provides a deployment platform and instant hosting. 

Quick Specifications

Launched: June 2011

Current version: 8, released on September 8th, 2020.

Technical requirements:

• • • PHP >= 7.2.5 (or use Laravel Homestead)
    • Composer installed
    • Database support for MySQL 5.6+, PostgreSQL 9.4+, SQLite 3.8.8+, SQL Server 2017+.

Laravel provides some security features and methods:

• • • Authentication
    • Authorization
    • Email verification
    • Encryption
    • Hashing
    • Password reset

3. Zend Framework

Zend framework is based on agile methodology. Aiming to deliver high-quality and robust applications at an enterprise level with features such as interface and inheritance. 

Zend Framework is now transitioning to the Laminas Project. Migration is strongly recommended because Zend has no longer updates. 

It becomes the most popular PHP framework for website development among Zend PHP developers. There are so many reasons behind its popularity. It comes with excess components for tasks such as forms, services, authentication, and easy drag and drop editor, online debugging tools, coding tools, etc.

Quick Specifications

Launched: March 2006

Current version: 3.0.0 (Zend) or 1.3.0 (Laminas)

Technical requirements:

• • • PHP >= 5.6 (Zend) or >=7.3 (Laminas)
    • Composer installed
    • Database support for MariaDB, MySQL, Oracle, IBM DB2, Microsoft SQL Server, PostgreSQL, SQLite, and Informix Dynamic Server.

4. Yii Framework

Yii framework is one of the oldest PHP frameworks for website development that is based on an object-oriented concept. Yii framework is good for large-scale website development. It can be integrated with AJAX and jQuery and it’s lazy loading technique makes it faster.

Furthermore, Yii developers can use its powerful class code generator that is known as Gii. It makes the easier process of rapid prototyping and object-oriented programming. Other features include such as multiple packages for security, short rapid development time, etc.

Quick Specifications

Launched: December 2008

Current version: 2.0.35

Technical requirements:

• • • PHP >= 5.4.0, 7+ recommended
    • Composer installed
    • Database support for SQLite, MySQL, PostgreSQL, MSSQL, or Oracle databases

5. Codeigniter 

Codeigniter is one of the best PHP frameworks for website development that uses a Model-View-Controller(MVC) architecture. It is a lightweight web development framework, known for a hassle-free installation with minimum configuration prerequisites. 

Codeigniter is a mere 2 MB in size that includes documentation. It is suitable for dynamic website development. 

This PHP framework is the most popular among Codeigniter PHP developers due to its features such as lightweight, speed, and high-performance. It is a great choice for developing small and lightweight web applications that run on simple servers. 

Quick Specifications

Launched: February 2006

Current version: 4.0.3

Technical requirements:

• • • PHP >= 7.2
    • Database support for MySQL, PostgreSQL, SQLite3

6. CakePHP 

CakePHP is the oldest PHP framework still the most popular PHP framework for web development. With each new version, it offers new features that have kept a strong user base. The latest version of CakePHP has come with some features such as the ability to create standalone libraries and improved modularity.

CakePHP developers use this framework as it offers security features such as SQL injection prevention, cross-site request protection, and cross-site script protection. Some other features such as inheritance, fast builds, and validations.  

Quick Specifications

Launched: April 2005

Current version: 4.1.1

Technical requirements:

• • • PHP 7.2 (minimum), 7.4 recommended
    • HTTP server with mod_rewrite preferred
    • Database support for MariaDB 5.6+, PostgreSQL 9.4+, SQLite 3.8, SQL Server 2012+ MySQL 5.6+.

7. FuelPHP

FuelPHP is a flexible PHP framework for web development that is not only based on MVC pattern but also based on HMVC pattern. It also includes a voluntary class known as presenter class (ViewModel). 

Many features that come with this framework are URL routing, HMVC implementation, vulnerability protection, and caching system. FuelPHP framework is a security-focused framework that includes UPL filtering along with output encoding. 

Quick Specifications

Launched: June 2011

Current version: 1.8.2

Technical requirements:

• • • PHP 5.4+
    • Any web server

8. Phalcon

Phalcon is built for speed and delivered as a web server extension that is written in C and Zephir. There is no need to know about language C. Developers can work with the PHP namespaces and classes that framework generates. 

The new version has components such as MVC, ORM, caching, and also includes support for PHP 7. 

Other features include such as 

• • • Low-level architecture
    • Memory resident
    • One-time load of Zephir, C extensions, and PHP
    • Code is compiled rather than interpreted

Quick Specifications

Launched: November 2012

Current version: 4.0.6

Technical requirements:

• • • PSR extension
    • PHP 7.2 + (latest version recommended)

9. Slim

If you want to create simple and powerful web applications then the Slim framework is one of the best PHP frameworks to start with. Slim is a micro-framework and has rich features such as URL routing, cookie encryption, client-side HTTP caching, and session. 

It is minimalistic in nature and highly used by PHP developers who want to develop RESTful APIs and services.

Quick Specifications

Launched: September 2010

Current version: 4.5.0

Technical requirements:

• • • PHP 7.2 +
    • The web server with URL rewriting

10. Fat-Free Framework 

The fat-Free framework is also a micro framework. It makes the balance between useful features, ease of use, speed, and simplicity.  

Quick Specifications

Launched: 2009

Current version: 3.7.2

Technical requirements:

• • • PHP 5.4+
    • Any web server
    • Database support for SQLite, PostgreSQL,  MySQL, MongoDB, and MSSQL/Sybase.

Which framework should you choose?

Choosing the best PHP frameworks for website development depends on the requirements of the project. Every framework has its own set of features and weaknesses. Select a framework based on your prerequisites on factors such as scalability, easy to use, security, and more.

So before selecting a framework among the best PHP frameworks for website development, first understand your project requirements. Or you can connect with us to get the best web development solution from our experienced PHP web developers.

There are many e-commerce website design strategies that help to turn website visitors into customers. The shopping experience and shopping process should be as quick, easy, and smooth as possible. 

Only online advertisement cannot boost online sales, you may lose many customers if you have not optimized your online store for sales.

Many online shoppers left websites without making any purchase because of poor web design and worse navigation. 

Here are some e-commerce store design strategies. Let’s explore to create great e-commerce websites.

E-commerce Website Design Strategies to Increase Online Sales

A creative and professional web design of an online shopping store is a vital part. It is a very important strategy for any online business reputation. 

If you have less coding and designing knowledge then you should consider hiring an eCommerce web development company. 

Here are some e-commerce website design strategies that will help you to design your e-commerce store easily.

• Use High-Quality Product Images

Provides every image in good quality so that customers can see how the product looks in real life. High-quality images will show how much you care about your products and customer satisfaction. 

Provide some big and a variety of images with different angles so that customers can zoom into images to examine the product more perfectly. You can also use short time videos to provide a lot of information.

Make sure images are not conflicting with the product itself. Use white background because it works almost on every color combination and it will give you a better user experience. You can hire graphic designers or photographers for images if necessary.

• Optimize Website for Mobile Devices

Make sure to optimize the website for mobiles and tablets. Worldwide, there are a lot of smartphone users so don’t forget about these potential customers. Approximately three-quarters of customers compare product prices on mobile phones and nearly 61% of websites are not mobile-friendly.

With a responsive website design, it can adapt to any type of screen and operating system so there is no need to make a separate mobile version of your website.

• Include a Search Bar

It is one of the best e-commerce website design strategies. Put a search bar on every page on your e-commerce website. By doing this you can boost your online sales by 20%. 

It helps to explore the website more further. Searching products from any page reduce the abandonment rate and improves the website’s usability.

Read More : difference between e-commerce and traditional commerce

• Write an FAQ Page

You can give answers to the most relevant customer questions through an FAQ page.

Around 83% of online customers look for some sort of support before making an online purchase. FAQ pages can also improve your website navigation with the use of hyperlinks.

• Search & Filter Features

Include search functionality to find a specific product by name. It helps customers to find what they are looking for. 

Make sure the search functionality supports all types of queries such as product name, price, categories. Don’t forget to implement auto-search functionality. It will help customers to find relevant products.

Also, implement a filtering feature to sort or filter products based on criteria such as price, ratings, brands, discounts, category, etc.

• Give Proper Product Details

Give customers proper and complete product information about the products so that they can complete their purchase. Show product description, availability, size, dimension, warranty, price, seller, the material used, and more.

• Make an Easy Website Navigation

Frictionless website navigation means how easy it is for the customers to move around the e-commerce website. The shopping experience for the customers should be seamless. So, the navigation of an e-commerce website should be in a good manner.  

The top-level of site navigation should contain a set of well-defined product categories that the website offers. The products should be divided into categories and sub-categories. It will provide a good user-experience when customers go through your website.

• Use Secure Server

While online purchasing, every customer wants their personal information to stay secure. SSL certificates provide secure and authenticate connections between the server and the user.

All data will be encrypted while transferring. With some security seals, you can show online trust to your customers. A trust seal shows the legitimacy and security of the website. Trusted and recognized seals assure potential customers a secure online transaction process, which improves sales and e-commerce UX.

• Showcase Products on Landing Pages

Consider your e-commerce website landing pages as a welcome mat for your customers. The designing of landing pages of an e-commerce website is one of the most essential e-commerce website design strategies. 

Showing your products with a rotating banner is an old way but it is an effective way to attract customers and increase your online sales. 

Also, you can use videos to build trust by giving more information about your products. As per the survey, around 58% of customers trust those companies who provide videos for detailed product information.

• Special Offers

For online shopping, customers always look for discounts, offers, deals, etc. Provide some offers to attract customers to purchase products. The physiological sense to save money while online shopping creates an illusion. 

So, give customers some discounts, combo offers, deals, buy 1 get 1 deal, cashback offers, etc. It will help your business to boost online sales.

• Show Recommended and Related Products

Display recommended products to the customers that others have purchased already. Show related products that shoppers might also like that work well with the current products.

This task can be done on a product detail page or in the cart. It will encourage customers to continue their shopping.

• Make Checkout Easier

It is another one of the best e-commerce website design strategies to optimize your online e-commerce store for mobile. By making a one-page checkout process prevents the customers from leaving before online purchase.

According to a survey, around 83% of online customers say that the easy checkout process is one of the top priorities. So, make sure your e-commerce store has a simple and easy checkout process with the minimum required information.

So, these are some e-commerce website design strategies and if you need additional help to build your online e-commerce store then connect with us. As a web development company, we have the best web designers who have top-notch designing skills and delivers the best quality work.

What are the future trends of iOS app development?

In 2008, there are only 500 apps in the Apple app store. As per TechCrunch, there are 20 million registered iOS developers who made $100 billion in revenue and 500 million weekly visitors to the Apple app store.

With Android, iOS is leading the mobile app development market. iOS apps surpassing around 2 million marks so, there is a big advantage to hire an iPhone app developer and build an iOS mobile app. 

Future Trends of iOS App Development

Here are some future trends of iOS app development:

• SwiftUI

SwiftUI is a user interface toolkit. Developers can design an app in a declarative way by using this toolkit. In past, developers used only imperative UI that creates many issues. Declarative UI allows the developers to know about all the possible states of the app. There is no need to write codes for moving between two states.

SwiftUI can be used as a cross-platform UI that is compatible with iOS, watchOS, tvOS, and macOS.

• Mac Catalyst

By using Mac Catalyst, you can share the same source code and the project. So, you can convert the iPad app into the desktop app for macOS. Two apps will share the same code so, you need to update or change the code in only one place. 

You can build native mac apps and can expand with new advanced features. These apps can be created natively that will run across all types of iOS devices. 

In addition, this tool will add Mac windowing and desktop features and also touch controls to the mouse and keyboard.

• Privacy & Security

Privacy and security always remain a key trend in iOS app development. Apple OS is known for advanced security features and policies that prevent an unauthorized person from breaching into any iOS device. 

The company builds a secure and safe environment for iOS app users. Especially focuses on privacy and security features and issues. The overall idea is improving security and prevents cyber attacks.  

For example, To coordinates the cookies and site data for signing in, Apple has deployed the ASWebAuthentication. It allows devices to use authentication services frameworks.

• Augmented Reality

Augmented Reality is one of the key trends of ios app development. AR is the largest platform in the world. ARKit and RealityKit both are high-performance augmented reality frameworks that build AR apps so much easier.

ARKit offers some features that include People Occlusion, it allows the app to detect people and AR object’s locations. The Motion Capture feature tracks the movements. It also supports collaborative sessions and can track up to three faces at a time.

Some other ARKit features:

• • • Multiple face tracking
    • Automatic estimation of image size
    • 3-D object detection
    • Simultaneous front and back camera
    • Detection up to 100 images at a time

• iOS App Development with Flutter

Flutter is a native app development framework. Flutter is used for iOS and Android app development. In past, it was available for only Google products. But now, Flutter is being used for cross-platform app development. 

Flutter was developed on the Dart language. Dart language is Google in-house programming language. It can compile the native iOS code so, it is possible to use Flutter for iOS app development. Developers can take benefits like the hot reload feature that boosts productivity. 

iOS mobile app developers can use Cupertino widgets to build UI and can create different UI for iOS and Android apps.

• Reactive Programming with Combine

Reactive programming is a paradigm that handles asynchronous data streams. I become more prominent recently in software development. 

Event streams are the values that we can operate. In the reactive framework, developers can transform a stream into many different streams with operators.

The combine is a framework that is developed by Apple. It offers a declarative Swift API. It solves the problem of nested closure that occurs when we process async values. Combine provide a high-level abstraction for developers.

• Apple HomeKit

Apple HomeKit allows developers to configure accessories and build actions to handle them. HomeKit enables the app to coordinate home automation accessories and control them. 

Developers can create apps that can discover HomeKit-compatible automation accessories and add them to the database. HomeKit builds the apps much easier and more secure.

Developers can display and edit the data from the database. HomeKit enables apps to communicate with configured devices to perform actions like turning the light on and off.

Are you looking for iPhone app developers who know the future trends of iOS development and can build an iOS app with advanced features? Connect with us. Get the best iOS app development solution with advanced features from our experienced developers.