Category: Blog

Outsourcing is booming around the world and the demand to hire offshore developers is growing every day. 

Affordable costing is one of the benefits of working with an offshore development team. There are two kinds of teams you can hire – In-House Team and Offshore Team.

An In-House Team is a place where you recruit different people, specialized in different skills, and create a team that will work together on your project. It is a very difficult task to choose such people who can work together.

On the other hand, an offshore development team is a group of professionals who can outsource your project at a relatively low cost. Hiring an offshore development team is less difficult than hiring an In-House team. 

What is Offshore Development?

Outsourcing is one of the best cost-cutting measures. It is an efficient business approach in which an It company hires another It company from a different country to perform specific tasks. 

These tasks can be mobile app development, software development, website development, product development, etc. 

Benefits to Hire Offshore Developers Team

1. Improved Productivity and Quality

The offshore developer’s team not only reduces costs but also streamlines the process and saves time. This means if you are going for agile development with an offshore development team then there is no need to spend extra time to train new employees. 

2. Flexibility

Changing the technology can be a challenge with an In-house team. However, once you connect with a trusted and reliable offshore development company, you can easily switch between teams (like from Android app developers to iOS app developers)

3. Less Expensive

Quartz reports that 46% of startups fail because they have no money in the initial stage. By choosing an affordable developers team, you do not have to spend money on expenses such as rent, salary, insurance, recruitment fees, etc.

4. Tax Saving

When you hire offshore developers in countries like India and Ukraine, etc. you can take the tax benefits they offered.

5. It’s your Team

When you hire an offshore development team in India, you can lead your team according to your requirements and expectations. You are free to tell them what to do and the way of doing things. 

Tips to Hire Offshore Developers Team

1. Experience

Many organizations follow this myth that age is one of the best ways to determine the expertise and the experience of an offshore development company.

Even companies that have spent a minimum or a significant amount of time in the market often go with unskilled developers and designers to lower down the costs. 

To evaluate real experience before hire offshore developers, you need to check whether the team has knowledge of development, technologies, and standards. 

Only companies that have previously worked on similar projects or currently working can genuinely understand your project expectations and requirements and also make sure that proper development techniques are implemented to complete your project with all the regulatory standards set by the industry. 

2. Project Management Capabilities 

It is difficult to determine the project management capabilities of an outsource development company while outsourcing your development project. 

Companies that offer project management within the SLA (Service Level Agreement) have the experience and expertise to make creative solutions.

Companies resolved the concerns with proper communication and provide complete project information through a designated point of contact who understands the project requirements. 

3. Communication Handling 

Communication handling is a major concern while hire offshore developers team, especially dealing in other countries. In addition to the obvious language and cultural barriers, the time delay is also an important factor.

Lack of communication may lead to misunderstanding in terms of project deliverables and project requirements which can ruin the client relationship.

Hire offshore developers team that provided a single point of contact to avoid delays and misunderstandings. 

4. Technology Expertise 

It is almost impossible for any developer to have all development knowledge in all possible coding technology. 

Therefore, it is best to hire a development company that offers a wide range of technologies and a team of competent developers who can handle the language requirements of your choice.

You need to look for development companies that have the necessary resources throughout the development lifecycle, skills in documentation, design, modernization, and conceptualization with the competency to handle multiple production cycles.

5. Business Understanding

Before hire offshore developers team, make sure that the team fully understands your project requirements. 

In order to have economically efficient service, it is important that your developers spend every single penny effectively without making any other expenses and deliver the project on time.

Most Popular Project and Service to Outsource

Here is a list of some services that are most frequently outsourced around the globe:

• • Website Maintenance
  • Mobile App Development
  • Website Development
  • Training and Consulting
  • Software Development

With years of experience in these domains, we offer various technology stacks. With us, you can hire an offshore development company in India as per your needs. 

Where Can You Hire Offshore Developers?

• • Via search terms like “hire offshore developers” or “hire developers”.
  • Search on Linkedin, Appfutura, and GoodFirms, etc., and similar websites.
  • Recommendations from your contacts. 

WDP Technologies provides outsource development and offshore development team. We have a team of experienced developers who have knowledge of the latest technology and tools and can work as per your project requirements. Connect with us to get our premium services. 

What is Google Adwords? And How Google ads work? These are common questions for beginners. 

So, Google AdWords is an online advertising platform that works on the pay-per-click algorithm. It allows advertisers to show their ads on the search engine result page.

Adwords work like an auction where people bid on clicks. It’s not necessary that the highest bid always wins. Google also considers the ad quality score. 

What is Google Adwords?

Google Adword is the largest online advertising platform that helps every type of business to get potential customers around the globe. Advertisers pay Google to show their ads on different ad networks.

It is called PPC (Pay-Per-Click), which means advertisers need to pay only for clicks on ads. This PPC depends on various factors such as target location, device type, keywords, and country, etc.

What are Google Ad Networks?

Google Adwords shows advertiser’s ads on two main networks – the search network and the display network.

On the search network, Google shows the ads on the search results in the form of text ads without any graphics. Advertisers bids on relevant and different keywords. When users type these keywords on Google, then it will be displayed on the top or bottom of the page with a small ad icon next to them. 

What is Google Ad Rank?

Google Ad rank is determined by two main factors, that is your ad quality score multiply by your maximum ad bid.

Google ads auction is focused on keywords. Advertisers choose a list of keywords to target. These keywords are relevant to their business offerings. Depending on the keyword’s competition and price bids, advertisers will get either upper or lower ad positions. 

Quality score depends on various factors such as:

• • The relevance of the ad to the search query.
  • The relevance of the landing page.
  • The relevance of the keywords.
  • Overall Account performance and CTR

Also Read: How to Advertise on Facebook Ads?

Setup Google Ad Account

1. Sign Up

Go to the Google Adwords website and create your account with your email. 

After filling in all necessary details you will land on a specific page to create your first campaign. Here you can choose a target audience, budget, writing your ads, and setting up bids, etc.

2. Set Budget

Now you need to set your campaign budget. Once you have entered a specific amount then it will never cross your expenditure limits. If you are a beginner then you should go with an average amount. 

According to a survey, the average conversion rate is 2.35%. This means, only 2.35% of users take the desired action after landing on the website. It is also called CPA  (Cost-Per- Acquisition).

Set your budget amount and currency, click on the Save button, and move to the next step.

3. Select Target Audience

Now time to select your target audience. You can set a specific geographical location to target your audience. 

This feature ensures that your ad will appear to the users who are searching with your keywords and are in the location specified by you.

With an advanced search option, you will get “Radius Targeting”. Radius targeting allows you to target a specific area in a city. Also, you can adjust bids as per the radius target.

For instance, you can bid lower within a 30-mile radius but higher within a 10-mile radius.

4. Choose a Network

Now, you need to select a network between Google Search Network or Google Display Network.

Search network will display your ads on Google SERP’s and Display network will show you ads on any website that show ads.

It is recommended for beginners to choose the search network because it shows your ads to the users that are searching for your bid keywords. 

Display networks ads are not query oriented. This network is good for retargeting, branding, and have a low CPC (Cost-Per-Click).

5. Choose Keywords

Keywords are search terms that users write into the Google search box. Adwords allows you to add around 15-20 keywords that may trigger your ad to show on SERP’s. 

It is a good idea to choose a few keywords that will definitely give you results, instead of choosing 20 that seem relevant.

As mentioned earlier, AdWords manages the bidding system. High search keywords are usually the most expensive to bid for. Choosing more keywords with higher search volume may cost a lot.

There are 4 types of keywords matching:

• • Broad Match

Your ad will show for searches on relevant and similar phrases including synonyms, singular and plural forms, variations, etc.

• • Broad Match Modifier

By adding “+” before a keyword, you can lock it into a place. Only when a keyword contains a word or phrase after “+”, your keyword will appear in the search results. 

• • Phrase Match 

When you select phrase match, your ad will appear in the search results for keywords that are in the same order as they are specified in AdWords.

• • Exact Match

This option ensures that your ad appears only when someone searches on the same search term as the keywords you select.

6. Set Bid

Adwords uses a bidding model. A bid is the specific amount of money that you willing to pay when every single user clicks on your ad. 

If you and your competitor are bidding on the same keyword and if you are paying more for a click, your ad will show higher than your competitor.

There are two bidding options. Either you can select Google to set your bid amount to maximize results or you can set bid manually. 

If you are a beginner then, you should choose automatic bidding until you get familiar with the Google Adwords system. 

7. Write Your Ad

Writing your ad is the most essential part of this process. Before writing your ad think about it, make it interesting. Your message should be clear about your offers or services. Here are few tips to start:

• • Keep it short: Keep your message short and to the point.

• • Headlines: You can write two headlines with 30 characters each. So, use this limited space wisely.

• • Description: 80-90 characters. Mention offers or discounts in the description. 

• • A clear call to action: Tell users what you want them to do with a clear call to action.

8. Create Your Ad

When you have finished writing your ad, click the “Save” button and continue with the final step in the process. In this section, Google will ask you about payment and business information. 

Summary

Google AdWords is an effective tool for gaining new customers for small businesses. However, if not used creatively, it can cost you more in advertising, without making a significant ROI.

At WDP Technologies, we provide digital marketing services such as SEO, SMO, SMM, and SEM, etc. We have a team of experienced digital marketers who have knowledge of the latest marketing trends and tools. Connect with us to get the best digital marketing packages. 

How to Advertise on Facebook?

Advertise on Facebook is a part of Digital Marketing. With this, you can reach potential customers who can actually buy your service or products. It’s important to know about different types of Facebook ads, budget options, and targeting methods, etc.  

To advertise on Facebook you need to create a business page first. You should use Facebook Business Manager to manage your campaigns and ads.

In this article, we will use Facebook Ads Manager to perform all steps.

Step 1: Choose your Objective

First login into your Facebook ad manager and choose the Campaign tab, and then click create to start.

Facebook offers different types of marketing objectives. So, you can select as per your requirements. 

• • Brand Awareness: Tell people about your new brand.

• • Reaches: Show your ad to people as many as possible.

• • Traffic: Drive human traffic on a particular website or web page. 

• • Engagement: To maximize post engagements such as Like, Share, and Comments.

• • App Installs: Encourage people to install your app.

• • Video Views: To increase your video views.

• • Messages: Encourage people to contact you via Facebook messenger.

• • Lead Generation: Get interested people queries about your product or offer.

• • Conversions: Get people to take action on websites like subscribe or buy products. 

• • Catalogs Sales: Show people ads for the products they are most likely to want to buy.

• • Store Traffic: Get people to visit your physical store.

You can choose a campaign objective as per your goals. In most campaigns like sales, you can pay per click and for traffic and views, you can pay per impression. 

In this example, we are taking engagement objective.

Step 2: Name your campaign

Now, you can name your Facebook ad campaign. You will see 2 more options A/B split test and campaign budget optimization. 

You can turn on the A/B split test option if you want to test your Facebook ad.

Campaign budget optimization is useful when you are using multiple ads. For now, leave it turned off.

For this example, we’ll choose Page likes.

Step 3: Set up your ad account 

Now, if you have already set up a Facebook ad account then you will see the Click button for the next step.

Or, if you are new to Facebook ads then you will see the Set-Up ad account button. Here you have to enter some basic details to create an ad account such as country, Currency, and tie zone, etc. then click to continue. 

Choose wisely, because if you want to change any options in the ad account then, you’ll have to create a separate ad account.

Step 4: Target your audience

Now, time to target people as per your requirements.

At the top of the screen, you can give a name to your Facebook ad set and select a Facebook page to promote.

Now, select the first option to add your custom audience. Select target locations, age, gender, language, etc. At the right side of the screen, you will see an audience size indicator, that will give you a sense of your potential ad reach.

Always keep in mind that these are estimates, not guarantees.

Now, come to the detailed targeting. Effective targeting is the key to maximum ROI.

There are various ways to target your audience in Facebook ad manager. There are two fields to target the audience. 

• • Detailed Targeting:

In detailed targeting, you can include or exclude people based on their interests, behavior, and demographics. 

For instance, you can include those who are interested in driving and riding but can exclude those who are interested in racing.

• • Connections:

If you have an existing connection to your app, Facebook page, or an event you managed then you can target or exclude those people.

For example, if you want to reach a new audience, you can select “Exclude people who liked your Page.” 

Or, if you want to promote a new product or an offer to your existing fans, select “People who liked your Page”.

Or, you can target friends of people who have previously interacted with your brand.

Step 5: Choose ad placements 

Now, time to choose where your ad will appear. If you’re new to the Facebook advertisement, the good choice is to use Automatic Placements. 

When you will select this option, Facebook will start automatically place your ads across Facebook, Messenger, Instagram, when they are likely to get the best results.

When you get more experience, then you can place ads in a specific location or platform. There are the following options:

• • Device Type: Mobile, Desktop, or both.

• • Placements: Stories, Feeds, In-article, In-stream, Messages, etc.

• • Platform: Facebook, Instagram, Messenger, or Audience Network.

• • Specific Operating System or Devices: iOS, Android, Specific Mobiles, etc.

Step 6: Set budget and schedule

Now, time to decide how much money you want to spend on ads. In this, you can choose a daily budget or a lifetime budget. You can set the ad start and end date or can choose a live ad right now option.

You can control more your budget with an advanced budget option. 

Then, click continue to proceed further.

Step 7: Create an ad 

In the last step first, you need to select an ad format. These ad formats will be available as per the campaigns selected. Then, enter the title text, descriptions, images, videos, and links, etc.

Now, use the preview tool to check your complete ad and presentation of your ad. In the last, click on the confirm button to advertise on Facebook and wait for a notification from Facebook that your ad has been approved. 

List of Different Facebook Ads

• • Image Ads
  • Video Ads
  • Carousel Ads
  • Slideshow Ads
  • Instant Experience Ads
  • Collection Ads
  • Lead Ads
  • Video Poll Ads
  • Messenger Ads
  • Dynamic Ads
  • Playable Ads
  • Stories Ads
  • Stories AR Ads

Text and Objective Specification to Advertise on Facebook

Image ads

• • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except video views

Video ads

• • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except catalog sales

Facebook Stories ads

• • Text: Leave around 250 pixels text-free at the top and bottom of the ad.
  • Campaign objectives: Engagement, catalog sales, messages, store traffic

Carousel ads

• • Headline: 25 characters
  • Link description: 20 characters
  • Body text: 125 characters
  • Campaign objectives: All except engagement and video views

Slideshow ads

• • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All

Collection ads

• • Headline: 25 characters
  • Link description: n/a
  • Body text: 90 characters
  • Campaign objectives: Traffic, conversions, catalog sales, store traffic

Instant Experience ads

• • Text: Blocks of text up to 500 words each.
  • Campaign objectives: All except lead generation, messages, and catalog sales

Messenger Inbox ads

• • Headline: n/a
  • Link description: n/a
  • Body text: 125 characters
  • Campaign objectives: Traffic, app installs, conversions, catalog sales, messages

Final Thoughts

With all these steps, you will be able to advertise on Facebook on your own or you can hire a digital marketing company to run Facebook ads. You can also connect with us to get the best Internet Marketing services.

Top Trending Programming Languages

Github top trending programming languages that have dominated the Information Technology Industry. Over time, these languages have been used to develop web and mobile applications.

1. C# 

C# is the most powerful and one of the top trending programming languages that used in .Net programming. This language is based on an object-oriented programming paradigm. Android, iOS, and Windows mobile applications are developed in C# and widely used for back-end programming. 

Advantages of C#:

• • Have structure like the C language.
  • Incorporated with the .NET
  • Perfect for Windows application development.
  • Quick compilation and execution.

Disadvantages of C#:

• • Less adaptability than C++
  • Takes time and effort for learning C.
  • Requires genuine aptitude and information.

2. Swift 

Swift language is used for iOS app development. Nowadays, iOS devices have a huge demand in the market. After the C language, Swift becomes the most popular and number one language for Apple. Swift language makes programming easier for iPhone app developers. 

Advantages of Swift:

• • It is secure and safe.
  • A major source of future iOS app developments.
  • Utilization of modern programming standards and methodologies.

Disadvantages of Swift:

• • Significant correction for each output makes it unstable.
  • Less functionality and connectivity with third-party tools and frameworks.

3. Ruby

Ruby is an easy learning language. Its main roots are the documentation of procedural and practical programming. It is designed to create proposals that people can easily understand and can fit into the engineering vision. The web-based applications which are developed and executed in Ruby are called Ruby on Rails web development. 

Advantages of Ruby:

• • Quick production of web apps.
  • Simple, durable, Refined to unravel.

Disadvantages of Ruby:

• • Because of a little run time, performance is affected.
  • With fewer boots, Stability is affected.

4. GO 

Go language is developed by Google and is also known as Golang programming language. This language provides a wide range of support for multi-threaded applications so that it is accepted by an organization that relies on shared systems and has become one of the top trending programming languages in the list of Github.

Advantages of Go:

• • Developed by Google.
  • Easy to learn.
  • It is more secure.
  • Clear syntax
  • Fast processing.

Disadvantages of Go:

• • No support repositories.
  • Lack of adaptability.

5. Python

Python is one of the most popular programming languages ​​in 2021and is easy for inexperienced to learn because of its convenience. As python is an open-source programming language, its development possesses a large number of libraries.  

Designed with a user-friendly data structure, this programming language can be used for machine learning. Software that supports 2D and 3D animation is easily configured with Python. Examples, Inkspace, AutoDesk, etc.

Advantages of Python:

• • Easily readable.
  • Reliable in nature.
  • Multiple platforms and systems supported.
  • No compilation.

Disadvantages of Python:

• • Not for mobile computing.
  • Basics of programming are not available.
  • Some important basic concepts are hidden.

6. Dart

Dart is a client-based programming language that can be used on various platforms. This language is developed by Google to build mobile, server, desktop, and web applications. It is an object-oriented, garbage-collected, and class-based programming language with a C-style structure. That’s why it is included in the list of top trending programming languages on Github.

Advantages of Dart:

• • An open-source language
  • More flexible for development
  • Easy to learn
  • Offers tooling support
  • Ensures enhanced productivity

Disadvantages of Dart:

• • Limited resources to learn 
  • New to programmers with rare applications 

7. Kotlin

Kotlin was created by the Jet Brains group. Many mobile app developers state that the objective of this language has been fulfilled well. Kotlin demand is increasing rapidly. 

With the simplicity of the relationship between Java and Kotlin, Android app development has become more easier and pleasant. 

Advantages of Kotlin:

• • Increases the productivity of the teams 
  • Improved run-time execution 
  • Interoperability with Java 
  • Reliable and easy to learn

Disadvantages of Kotlin:

• • Different from Java 
  • Slow compilation speed 
  • Limited learning resources 

8. JavaScript

JavaScript is an object-oriented programming language that is used to develop front-end applications. It is one of the important technologies used for web designing and also utilized in gaming and IoT industries. Nowadays, most businesses are using NodeJs technology which is a run-time interface based on JavaScript. 

Advantages of JavaScript:

• • JavaScript is quick.
  • Gives a more extravagant interface to a site.
  • Exceptionally adaptable.
  • Used for creating dynamic applications.
  • Easily combined with other programming languages.
  • JavaScript is the only prominent language for the web.

Disadvantages of JavaScript:

• • Because of different web browser functionalities, the scripting can also be interpreted differently.
  • Permits only single inheritance.
  • The security risk for customer side contents.

9. C/C++

C/C++ will always be on the list of top trending programming languages because these are the base of all programming languages. The reason some programmers choose this language is that it is fast and reliable. 

The language also includes a repository called the Standard Template Library that is used for a wide range of data systems, mathematical operations, and algorithms.

Advantages of C/C++:

• • Facilitates reaching to the objects that are blocked by various other programming languages.
  • Rapidly program execution.
  • Preferred language for multiple platform applications development.
  • Efficient in performance and easy to understand.

Disadvantages of C/C++:

• • Not competent enough to handle the modern coding challenges.
  • No functionality like garbage collection and dynamic memory allocation.
  • Buffer overflow and memory corruption issues.

10. Java

Java is one of the most popular languages that are high in demand. Because of its high stability, It is a significant choice for many businesses to build dynamic web applications. 

Java is a tool for designing and developing mobile applications. It is used for developing websites back-end that experience huge human traffic like Amazon, Google, and YouTube, etc.  

Advantages of Java:

• • Collection of open-source libraries.
  • Automatically allocation of the system’s memory 
  • The code is designed based on the object-oriented programming model.
  • Automatically clears the cache and cookies.
  • Supports distributed computing and multithreading programming.

Disadvantages of Java:

• • Data structure quality cannot be created.
  • Expensive memory management.

11. PHP

PHP comes under the top trending programming languages and the most popular programming language for back-end development. Even Python and JavaSciprt are the most challenging for PHP, but the market still needs the best PHP developers.

Advantages of PHP:

• • Comes with many frameworks.
  • Simple for making site pages.
  • Effective debugging with the Xdebug feature.
  • Loads of computerization apparatuses.
  • No shortage of computerization instruments for testing and sharing.

Disadvantages of PHP:

• • Error handling is not managed well in PHP.
  • To enable additional features, extensions are required.

12. Matlab 

Matlab is an analytical tool that is used to analyze huge datasets and is also used in the image processing industry. 

Advantages of Matlab:

• • No compiler requires for execution
  • High coding efficiency and proficiency.
  • Perfect for creating logical research applications.

Disadvantages of Matlab:

• • It is not free.
  • Knowledge and experience are required to deal with intense compilation errors.
  • It is slow in functionality.

Conclusion

Github provides huge information about well-known programming languages that are accessible to code. Each programming language has its own lot of advantages and disadvantages also.

Moreover, if you are looking to develop a web application or mobile application, then connect with us. We have a team of professional developers who can build web and mobile application as per you business needs.